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An Alexa toolbar for Firefox? Yep, there’s now an official one from Alexa called “Sparky”. View traffic trends, reach and rank, while feeding traffic data back to Alexa. There are also some unofficial Alexa toolbars for Firefox, as mentioned previously. The addition should quell concerns that sites popular with Firefox users are under-represented, although Alexa stats should always be taken with a pinch of salt. http://mashable.com/2007/07/20/alexa-toolbar-firefox-2/

Alexa Toolbar for Firefox (Official)

Yahoo: Lower Page Views Due to AJAX

http://betanews.com/2006/12/13/yahoo-lower-page-views-due-to-ajax/ Along with those efficiency gains comes the headache of what kind of a page view counts as an "impression" for the sake of advertisers, for whom Yahoo's page view numbers have the biggest impact. ComScore's estimate is that Yahoo's page views declined by 3.5 million in a one month period alone, even though experts in the field of Web design have been arguing since last spring that deploying AJAX reduces the efficiency of analytics software. That didn't stop Fox Interactive, the parent of MySpace, from touting what it calls 200% year-over-year growth, as evidenced mainly by page view estimates from comScore Media Metrix and Nielsen/NetRatings.
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Internet usage, internet statistics – how we do it - Hitwise

http://hitwise.com/products-services/how-we-do-it.php
http://venturebeat.com/2006/11/20/agloco-luanches-wants-to-pay-you-to-surf-the-internet/ (See our update on this story here .) AGLOCO is a controversial new Stanford-based start-up that wants to pay you to surf the Web, in return for access to your online surfing information. It launches later today (Monday). It was discovered two weeks ago by Gigaom, which blasted it as a pyramid scheme. It is, Gigaom reported , a reincarnation of the bubble-era AllAdvantage, which PC World at the time said was one the worst sites on the Internet.

AGLOCO launches — will pay you to surf the Web

The Search Marketer’s Guide to Digg - Stuntdubl - SEO Consultant

http://www.stuntdubl.com/2006/11/29/digg-links/ I’ve been playing with Digg quite a lot lately - it’s an interesting site with a very well defined user base (of alpha geeks). I decided to start taking notes on some of my favorite articles and information on Digg for your reading pleasure (and so you don’t have to search as much as I did). I think there are some great opportunities for reaching an impressive audience with digg. They’ve got some sharp folks behind the scenes - and are improving their algorithm at a rate much faster than we’ve seen search engines do in the past. I think the area that has made digg so successful is what I would call “human editorial authority”.
http://www.blogcadre.com/blog/jason_striegel/digging_alexa_-_how_the_geek_demographic_doubled_overnight_2006_06_30_20_52_03

Digging Alexa - how the geek demographic d

It seems to have passed without huge fanfare, but on April 20th 2006, the Alexa rankings for tech sites around the globe suddenly doubled, literally overnight. Some kind of change to how Alexa calculates traffic – or did something happen to so dramatically affect these four websites? Perhaps a bunch of geeks suddenly decided to become Alexa users. Alex Walker noticed the phenomenon as early as the 27th, titling it " The Great Internet Spike of 2006 ." Alex noticed that only tech sites seemed to benefit from the Alexa bump: sites with no notable ‘tech-skew’ (i.e.
Alexa is a tool that many webmasters and advertisers used to gauge the size of a website. The Alexa ranking is based on a three month running average. The number shown is where a site ranks on the internet. http://www.johnchow.com/why-alexa-is-worthless/

Why Alexa Is Worthless « John Chow dot Com

Alexa Internet - Wikipedia, the free encyclopedia

http://en.wikipedia.org/wiki/Alexa_Internet Alexa Internet, Inc. is a California -based subsidiary company of Amazon.com that is known for its toolbar and website . Once installed, the toolbar collects data on browsing behavior which is transmitted to the website where it is stored and analyzed and is the basis for the company's Web traffic reporting. Alexa claims that 6 million people visit its website monthly. [ 2 ] [ edit ] Operations and history
http://forums.seochat.com/alexa-ranking-49/how-accurate-is-alexa-4536.html

How accurate is Alexa - SEO Chat

You might be asking the question, how good is the information about web traffic that Alexa provides. Alexa data is based on a statistical sample consisting of website users who have downloaded the Alexa Toolbar. Leaving aside the question of whether these users are a random sample of all website users, which they almost certainly are not, another question is whether Alexa's sample size is really large enough to provide an accurate estimate of web traffic to a given site. Alexa, owned by Amazon, does not provide information about their total population of toolbar users, but an analysis of Alexa data reveals this information by other means. Alexa claims to have had over 10 million downloads since the Toolbar's inception, but this provides an exaggerated picture of the toolbar's user population.