The Digital Marketing Series is supported by HubSpot , an inbound marketing software company based in Cambridge, MA, that makes a full platform of marketing software, including marketing automation tools . Entertainment and social media are intersecting at a frenetic pace. One of the services driving the socialization of entertainment is Twitter . When we talk about the conversational aspect social TV , what we usually mean is the backchannel conversation related to a TV show or movie that happens on Twitter. The real-time nature of Twitter is a perfect fit for the film and television industries, as it allows fans, stars and producers to engage and converse together.
The power of developing your own personal brand is something that I found to gain more and more importance on Twitter . Using your personal voice as a strong messenger of thoughts, great content and a powerful channel to get feedback and engage with others has been very useful for me. It has allowed me to build a very targeted Twitter following around my account and helped me grow my business solely through Twitter. Of course, Twitter alone can easily become very time-consuming. So here are my top 10 Twitter tools to build an amazing brand around your Twitter account without spending hours and hours on Twitter, yet still remaining a genuine personality.