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Analyzing the 9 Most Common Link Building Strategies [Best of SEW 2010 #2] - Search Engine Watch (SEW)Editor's note: As 2010 winds down, we're celebrating the Best of 2010, our top 10 most popular columns of the year on Search Engine Watch, as determined by our readers. Every day over the next two weeks, we'll repost the most popular columns of the year, starting at No. 10 and counting down to No. 1 on Dec. 31. Our countdown continues today with our No. 2 column, which originally was published on April 22. Enjoy! As a website creator, you've already been told that backlinks from external sources are paramount to high rankings in search engines. Unfortunately, many online marketers fail to separate the wheat from the chaff when it comes to pursuing links.
Links matter . There's no debate links are a big signal of quality to search engines, so you need to know your ABCs . Whether you're starting from scratch or looking to further enhance your link profile, links remain a critical method of marketing. However, if you've been paying attention, you can see that link building is a constantly evolving practice. Certain tactics are overused then abused then penalized, with link builders running around trying to undo damage from techniques that worked well but maybe weren't 100 percent safe ideas.