SEO
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Google +1 Increases CTR in Organic SERPs, Ranking Boost Likely [Study] - Search Engine Watch (#SEW)
Dutch company, SEO Effect, have put out a whitepaper detailing their experiment in using Google +1 to augment their search rankings. Collaborating with over 70 plusone account holders, Keesjan Deelstra and Gerard Klein set out to find out what the effect of Google +1 was on impressions, rankings and traffic and other positive effects it might have. The Experiment The study was by no means perfect in it's execution and the results seem to be so staggeringly good as to invoke a degree of skepticism, but the overall observations are sound and above all, interesting.
7 ways to maximize your CTR in Search Engine Results | Web SEO Analytics
It’s a common knowledge that higher rankings lead to increased probabilities of having our pages clicked by the users. Nevertheless the position of the result by itself is not the only factor that affects the Click Through Rate (CTR). Most users take into account several things before selecting the most relevant page of the search engine results. Failing to attract the user’s attention can lead to low CTR and low search engine traffic. In this article we focus on 7 ways that can help you maximize your CTR in Search Engine Results and improve drastically your Organic traffic.
Canonicalization - Centre d'aide pour les webmasters
Many sites make the same HTML content or files available via different URLs. Say you have a clothing site and one of your top items is a green dress. The product page for the dress may be accessible through several different URLs, especially if you use session IDs or other parameters:
Google Analytics est un puissant outil statistique, à condition de bien l'utiliser. Il est notamment possible d'y ajouter des variables personnalisées pour mieux segmenter et analyser le trafic. Mais comment installer ces customs variables, comment en ajouter plus de 5 et comment s'en servir efficacement ? Découvrez le guide des variables personnalisée d'Analytics ! A la base, ce post était dédié uniquement à l'ajout de plus de 5 variables personnalisée dans Google Analytics .
Variables personnalisées Google Analytics
This site provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right web pages. Many sites are generated from structured data, which is often stored in databases.
schema.org - Home
Creative SEO
Language: Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site. Web crawlers usually discover pages from links within the site and from other sites.
sitemaps.org - Home
I’ve previously had a go at creating a website checklist of the things you should pay attention to prior to the launch of a new site, however I haven’t went into great detail on the things which make a difference with regards to search engine optimisation and marketing. So here’s my own personal SEO checklist of things that are likely to increase the effectiveness of your website, and the exposure of your content. Meta Descriptions
The Ultimate Search Engine SEO Checklist
Search Engine Ranking Factors | SEOmoz
As SEOs, we are interested in the most influential factors in commercial web search results. Accordingly, we have been conducting ongoing studies looking at the relationship between web search results and link metrics/anchor text from Linkscape, social media signals from Facebook and Twitter, and on-page/URL/domain keyword factors. This document explains our methods, including the construction of the data set and statistical analysis.
Google's SEO Starter Guide
Webmasters often ask us at conferences or in the Webmaster Help Group , "What are some simple ways that I can improve my website's performance in Google?" There are lots of possible answers to this question, and a wealth of search engine optimization information on the web, so much that it can be intimidating for newer webmasters or those unfamiliar with the topic. We thought it'd be useful to create a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites' crawlability and indexing.
There's a lot said about SEO friendly URLs - the idea that having keywords in your URL will help you rank well for those keywords. I list several sites saying this below ... The bad news: SEO-friendly URLs are largely a myth.
