CTR

7 ways to maximize your CTR in Search Engine Results. Posted byVasilis Vryniotison to Guides, Marketing, SEO It’s a common knowledge that higher rankings lead to increased probabilities of having our pages clicked by the users.

Nevertheless the position of the result by itself is not the only factor that affects the Click Through Rate (CTR). Most users take into account several things before selecting the most relevant page of the search engine results. Failing to attract the user’s attention can lead to low CTR and low search engine traffic. 1. Many SEOs tend to over optimize their Page Titles in order to achieve better rankings. 2. The META-description should contain the main keywords of the page but at the same time it should briefly explain the content of the page and engage the user to read more. 3.

Most search engines believe that the more information is provided in the snippets, the easier it is for the users to find the most relevant pages within the SERPs. 4. 5. 6. 7. How Google Authorship decreased our traffic by 90% Jitbit Blog - please Subscribe if you like this post May 30 2013 A lot of our readers are small businesses and self-funded startups just like us.

So I hope it's OK if we share our findings and challenges. Almost every single SEO-blog on this planet (including SeoMoz, Copyblogger etc. etc.) has written a post about why "Google Authorship" is so great and why you should "claim" it right now. Woohoo. Associer votre contenu à votre profil Google+ à l'aide de la balise rel="author" - Centre d'aide Outils pour les webmasters. Le moyen le plus simple et le plus fiable de vous assurer que vos informations personnelles, en tant qu'auteur, s'affichent dans les résultats de recherche Google reste de nous fournir une adresse e-mail validée sur le même domaine que votre contenu.

Cependant, si vous ne possédez pas d'adresse e-mail sur le même domaine, vous pouvez associer votre contenu à votre profil Google+ en suivant les étapes décrites sur cette page. New SEO Reports in Google Analytics Now Here. This week we noticed a new feature in our Google Analytics account – a set of reports called “Search Engine Optimization.”

Google announced that these reports are out of beta and now available to all users. Is Google really going to help us with our SEO? The reports are found in the new interface, under the “Traffic Sources” section. Setup requires a Google Webmaster account. After you connect your accounts, the data sharing is almost instant, although metrics from the past two days aren’t available. 1. The query report lists the top 1000 queries along with number of impressions, clicks, average position and click-through rate (CTR). Click Through Rates in Google SERPs for Different Types of Queries - YouMoz. Bluerank specialists have been analyzing web search to provide the best service to our clients.

Web search is based on users, and to achieve the best results we have to understand users’ actions. I was interested in click through rates in Google search engine result pages. It is obvious that the position in search engine result pages is vital. However, it is just as important that there are three main types of keywords, and these keywords might have different click through rates. To find out if that thesis is true, I conducted a study. Brief methodology I built a database of 14,507 queries, their CTRs, and average positions. Each query was analyzed and marked as brand if it contained the domain name.

You can find expanded methodology at the bottom of the post. Key findings The main conclusion of this analysis is that, depending on the type of queries a user chooses, their actions in web search differ. Google +1 Increases CTR in Organic SERPs, Ranking Boost Likely [Study] Dutch company, SEO Effect, have put out a whitepaper detailing their experiment in using Google +1 to augment their search rankings.

Collaborating with over 70 plusone account holders, Keesjan Deelstra and Gerard Klein set out to find out what the effect of Google +1 was on impressions, rankings and traffic and other positive effects it might have. The Experiment The study was by no means perfect in it's execution and the results seem to be so staggeringly good as to invoke a degree of skepticism, but the overall observations are sound and above all, interesting. SEO Effect candidly acknowledge the limits and flaws in the experiment. To use their own words "on the Internet, there is no such thing as a lab-test" so the effect of +1 votes on ranking cannot be measured in isolation of seasonal trends, geographical differences, a sudden critical mass of users and Google's own tests of the +1 system.

SEO Effect measured the impact of +1 on three different pages of their own website. Click-through rate of top 10 search results in Google. Who wants to be listed as the Number 1 link in the Google search engine results pages (SERPs)?

(I assume you all do; otherwise, why are you reading this blog?) We all invest lots of time and money to achieve this often elusive goal. But why? The theory is that you typically get a dramatically higher click-through rate (CTR) in position 1 compared to links in lesser positions. At least, that is the common perception. There were several studies published on this issue in 2011. Your specific website with your specific keywords are not averagesWhether or not you are using highly competitive head terms or long tail alternativesWhich search engine results are being reviewedPotential timing factorsWhether or not you are running a PPC campaign in parallel with the same keyword Given all of the above, the applicability of the data is even less clear.

Infographie et étude sur le taux de clics (CTR) sur Google en 2012. 10/06/2013 Posté dans Référencement naturel | 31 commentaires Ranker et générer du trafic en étant premier sur la requête ciblée?

Le Saint Graal pour un référenceur. Nous le savons tous, pour générer du trafic naturel, il faut être dans le TOP3 sur la requête ciblée. Diverses études ont tentées de calculer des pourcentages de taux de clics sur les pages de résultats en fonction des positions. Plutôt que de faire un article à chaque nouvelle étude, vous trouverez ici les dernières, afin de vous faire une idée du trafic que vous pourriez capter en étant en telle ou telle position sur Google.