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Social Media Thinkers & Curators

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These are people who regularly post material which is useful for an inquisitive approach to social media strategy. The views expressed may not all be in agreement. Adopting a critical approach to social media studies is essential for understanding the dialectic between technology and society.

88 marketers you should follow on Twitter.

Michael Wesch

Howard Rheingold. Seth Godin. Clay Shirky. Christian Fuchs. Andy Miah A to Z of Social Media for Academia. Alex Grech Strategy & Social Media. Mervik Haums. Jay Today - Social Media and Business Advice. Jay Baer. Jeremiah Owyang.

Resources. So you don’t have any idea where to start, right? Guess what—neither did I. I was clueless. Literally. When I started a few years ago, I had no idea how to start a blog. I could hardly spell HTML, let alone build a successful website and blog. A quick note before you read the rest of the resources section. But good news: it’s easier than you think. The blog is hosted by Bluehost Web Hosting. The first thing you can do is to go to Bluehost and register your domain. Launching your blog is one thing but making it visible to the world is another. Step 1: Social Media Marketing So you have your WordPress blog setup now. Let’s get started with social media marketing Twitter Twitter is often underestimated and you need to use tools to help you reach its potential. Twitter Tools Twitter needs tools to help you manage and control the tweets.

Facebook Facebook is the largest social network on the planet. Facebook Tools Facebook Training Facebook Influence by Amy Porterfield. P2P Foundation. Danah boyd. @andrewchen | Essays on tech, startups, and marketing. Selling Without Selling: Clay Hebert Lean Startup 2013. 4 Archetypes of Top 40 Social Media Influencers | Edutainment. Did you ever wonder what traits are associated with the top influencers in your industry? An examination of the highest ranking influencers in the social media arena led to the following 4 archetypes. Archetype Attributes Match Strategy Effectiveness In the same way that social media enthusiasts are told to make their content informative, instructional, entertaining and inspirational, we can easily identify leaders in the field that excel in these attributes.

Although marketing scholars would argue at this point that a rigorous discriminant analysis would then be required to demarcate each attributes’ contribution to audience growth, this exploratory analysis will first consider what we know of these influencers. There are limitations, however, to consider when drawing conclusions on whether these archetypes can be confirmed from a subjective evaluation technique.

Combining the two-axes then gives us four archetypes: Educators, Coaches, Entertainers and Charismatics.