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Module 7 Discussion Boards: Reading Material

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(197) What are some great advertisements? Quora and the Search for Truth. The Internet has a nagging problem: There is lots of information, but often confusion about what’s true.

Quora and the Search for Truth

Many big websites try to solve this problem with their services. At least one, Quora, suggests that maybe we don’t care that much about the truth. Adam D’Angelo, a co-founder and chief executive of Quora, a question-and-answer service. “Eighty percent of our views happen a month after an answer is written,” he said. Quora is a question-and-answer website founded by Adam D’Angelo and Charlie Cheever, two early employees at Facebook. “The scale is so big that there’s no point in saying what the top 50 questions are,” said Mr. Next year, Quora hopes to start a money-making business; Marc Bodnick, the company’s head of business and community, said Quora was likely to put ads with its answers.

The range of topics is certainly impressive. It’s not just impossible to say how accurate the answers are; it may not really be an issue. Debunking the seven myths of email marketing - infographic. Email has long been categorised as a direct marketing tool, which has led to the industry's acceptance of best practices rooted in the belief that marketers must send the right message, to the right person, at the right time.

Debunking the seven myths of email marketing - infographic

In reality, direct mail and email are very different and it's time that the industry took a step back and question the relevance of accepted industry practices. An ongoing reluctance to adopt new ways of thinking around email has given rise to several myths that for too long have misled marketers on how to execute effective email campaigns. From targeting only the most engaged subscribers, to obsessing about the ideal time of day to hit send, this infographic aims to unveil the truth behind email marketing in 2013. Click on the image above to enlarge the infographic The infographic was created by Alchemy Worx.

Reddit: A Beginner's Guide. Update: This post was updated October 2013 to reflect current statistics and tools.

Reddit: A Beginner's Guide

To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random. But spend some quality time with "The Front Page of the Internet," and you'll find it's an essential resource, a self-correcting marketplace of ideas that's nearly impervious to marketers. Simply put, Reddit is a message board wherein users submit links.

What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. This type of voting system was popularized by Digg, which launched in late 2004. If you're ready to tap in but not sure where to start, check out our overview below. Live the Reddit Culture If Facebook is your hometown, think of Reddit as a foreign country. That's OK. What is reddit? How to Suck Less at E-mail Marketing. This post is part of the ongoing Distribution Tuesday series.

How to Suck Less at E-mail Marketing

Every week the 500 Distribution Team highlights actionable resources for marketing your startup. Get even more tips by following @500Distribution on Twitter and subscribing to our email newsletter. You suck at e-mail marketing. That’s OK though; many companies, especially early-stage ones, also suck just as badly. So winning in your space in some cases may simply be about sucking less than your competitors do. Start Early You can never start early enough when it comes to collecting e-mail addresses. Those early e-mails of course might be the toughest ones to get. Double the Frequency Many companies has asked me, “How often should I e-mail my users?” Think about companies that send a lot of e-mail. *Of course, if you have users who have converted and/or taken a preferred action, you may want to actually reduce their overall e-mail volume.

Set Up Autoresponders Get All NSA on Your E-mail List Be Aggressive, B-E Aggressive.