Zynga Losing Millions Of Users For Its Most Popular Games. Lancement d'un jeu Monopoly sur Facebook. Facebook Gaming: 10 Facebook Games Stats With Cityville reaching 100 million users in just 42 days (that’s 7x the number of people that live in the world’s largest city, Shanghai<Massage Shanghai>) it’s hard to ignore the continued Facebook gaming growth.
Whether you love Facebook games or hate them they are fast becoming an integral part of the user experience. Social games-driven virtual goods market generated $7,300,000,000 in 2010 (12% of the entire video game industry) and, as mentioned back in December, games such as “Pet Society” sell more than 90 million virtual gifts a day! So what can social commerce learn from social gaming’s success? Facebook games are built to have compelling incentives, rewards and challenges which drives their appeal. The Gamification of Online Communities. Image by com2us The online gaming industry has experienced tremendous success, currently estimated at $10.5 billion by the entertainment software industry.
This incredible market share of consumer interest and revenue and runaway hits like Zenga’s Farmville have caused gaming best practices to spread to the larger web, and in particular online communities. Online content and community creators have noticed, and are seeking to gamify their efforts. This process consists of integrating game components like badges, leaderboards, levels of difficulty, etc. into online communities, web site functions, and other aspects of non-game activity online.