« TVcheck », la nouvelle application qui ambitionne de révolutionner l’expérience de TV sociale. The Art of the Checkin: From Location to Content to Brand. Caroline Giegerich is the blogstress behind the Daily Marauder and a digital marketing consultant. Follow her on Twitter for more social media and emerging tech insights. Within the spectrum of social media, the act of sharing essentially amounts to a desire to personally define ourselves to others. In the age of the social network, there are an almost infinite number of options for creating that personal definition on the web. Checking in is just one of the newer ones. There is an art to checking in and a way to make it part of your online identity.
Location, Content, Brand This all began with location but has shifted to allow users to check in to TV, movies, books and finally to brands. While each of these choices from location, to content, to brand allows for an additional layer of sharing, they also each call for an additional level of activity from the user. "If a tree falls in the middle of the woods but no one is around, does it exist? " Location: Cast of Characters. Check-ins Beyond Location. Teleglu, le service français de “social TV” ? A look back at our 2010 trends: Location-Based Everything.