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The Art of the Checkin: From Location to Content to Brand

http://mashable.com/2011/01/03/art-of-checkin/ Caroline Giegerich is the blogstress behind the Daily Marauder and a digital marketing consultant. Follow her on Twitter for more social media and emerging tech insights. Within the spectrum of social media, the act of sharing essentially amounts to a desire to personally define ourselves to others. In the age of the social network, there are an almost infinite number of options for creating that personal definition on the web.

A look back at our 2010 trends: Location-Based Everything

XM Gravity’s Happiness App March 27, 2013 | 4:45 pm As we noted in our 10 Trends for 2013, more people are coming to recognize the link between health and happiness and taking proactive steps to improve both at once. Indonesia-based digital agency XM Gravity, a JWT company, recently created a mobile app designed to keep employees feeling happy, connected and cared for. The app’s “Mood” function asks users to choose one of nine emotions (excited, mad, relaxed, etc.); executives or HR personnel will seek out people who consistently specify negative moods in an effort to fix the situation. A “News” section features fun announcements (free ice cream, movie screenings, company trips). http://www.jwtintelligence.com/2011/01/2010-trends-location-based/