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Small businesses can stand out in a big way with Facebook . If you’re looking for some creative examples of Facebook pages from the small guys, look no further! More than 1400 nominations came in from our contest. Our panel of Facebook experts carefully reviewed the nominees and finalists, analyzing their landing pages, engagement, reader involvement and creative use of promotions (among other things).
Facebook pages is the place where a lot of inspiring innovation, marketing and design is happening on the social web. Major brands are often worth checking out as they can wow you with the the latest in innovation such as Facebook stores, inspiring embedded videos and designs that look like they cost a fortune. If you want to obtain some good ideas it is a good business practice to emulate elements of the most popular Facebook pages in the world such as Lady Gaga or one of the top company Facebook pages StarBucks . Most companies think they don’t have the budgets and resources to take it to that level.
A little while ago I wrote a post about 20 Examples of Great Facebook Fan Pages . Most of the HubSpot blog readers found the examples eye-catching and inspiring, but many of the comments contained a similar yearning to see if these same concepts could be applied to B2B businesses. Like the general idea of inbound marketing can be applied to both B2C and B2B companies, so too can the Facebook marketing techniques portrayed in the previous examples.
Marketers are becoming more and more interested in measuring the ROI of social media . According to eMarketer, four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. This makes measuring the effects of these marketing efforts even more important. Up to this point, the top metric for social media marketing success was site traffic, but more and more focus has been given to other values such as fans / followers and positive buzz. Although only 15.4% of respondents to an eMarketer survey felt that Facebook had a significant ROI, this number is growing rapidly. Now is the perfect opportunity for your business to take advantage of the opportunities that social media offers for getting found by prospects and interacting with prospective customers.
Convert Facebook Visitors Into Leads With HubSpot Welcome HubSpot is excited to announce our first Facebook Application exclusively for HubSpot customers: HubSpot Welcome HubSpot Welcome is designed to allow you to increase the conversion rate of Facebook page visitors to "likes" and to allow you to convert "likes" into leads by providing a secondary call-to-action and HubSpot Lead Conversion Form to your Facebook page visitors. When a new visitor lands on your Facebook page, they'll be presented with a Call-to-Action for them to "Like" your page: Once they "Like" your page, they'll be presented a "Like" Thank You message and secondary Call-to-Action, complete with an exported HubSpot Conversion form: Once they complete and submit your conversion form, they'll be presented with another Thank You page where you can provide them the links or instructions for getting the promised content:
Editor's Note: We wrote a more up-to-date article about creating custom Facebook tabs here . Facebook recently announced that they would be discontinuing their support of the Static FBML app in favor of iframes. From a marketing perceptive this is actually some great news as FBML was pretty restrictive on what was and wasn't allowed within Facebook. I decided to investigate how much of pain is involved in setting up a custom tab on Facebook using an iframe.