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After a healthy 12.6% increase to $176.2 billion in 2010, U.S. online retail sales are expected to reach $278.9 billion in 2015. Online shopping will continue to cannibalize in-store shopping as consumers become more familiar and begin, in many cases, to prefer the convenience of online shopping, Forrester says . Increased Internet connectivity via devices like smartphones, tablets and game consoles will also drive growth, as well as new e-commerce models like flash sales (i.e. Gilt Groupe , Neiman Marcus Mid-Day Dash), daily deals ( Groupon , LivingSocial ) and digital downloads of media ( Netflix , iTunes ), all of which have enjoyed rapid adoption in recent years. E-commerce growth in 2010 was driven primarily by existing online shoppers who increased their online spending in traditional categories like books and media, and also began to purchase in less popular categories like furniture and home appliances.
Forrester: E-Commerce To Reach Nearly $300 Billion in U.S. by 2015 [STATS]
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Mardi 10 avril 2012, à l’occasion d’un colloque sur le marketing digital, en présence d’Eric BESSON, Ministre chargé de l’Industrie, de l’Energie...
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Internet et la pratique de Storytelling
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