The World of Paid Social Media (and how your social media agency can lead the charge) Updated July 12, 2013: The following post was written over a year ago by HootSuite Content Producer Andy Au. Since then, plenty has changed in the world of paid social, including the launch of our own Twitter Ads product. But the information Andy shares is still relevant today. “Geeks don’t respond to advertising, they respond to other geeks.” - John Baker, President of dotJWT, one of the planet’s largest digital ad agencies (reported on RebeccaLieb.com) Harsh but . . . well . . . pretty darn true. How do you make sure your audience sees all that positive social press? After eschewing advertising for years, social media specialists are now reconsidering its value. Integrated Strategy Advantages Here’s where things get exciting.
View a video preview of 360i’s white paper: Takeaway So what’s the big takeaway here? To have the biggest impact, brands need an integrated strategy addressing owned, paid and earned initiatives. Additional Viewing Analytics: Community Management: Creating a #Hashtag Campaign on Twitter. Often the biggest results come from the smallest actions.
Take Twitter hashtags, for example... The concept itself is deceptively simple; just add the “#” symbol in front of a word or a group of words with the spaces between them taken out. This tiny bit of detail lets Twitter organically categorize your tweets, as well as anyone else’s, that make use of the exact same hashtag. In a very big way, it is the 140-character equivalent of assigning keyword tags to documents and blog posts. Just as anyone searching for content about a specific keyword gets pointed toward the articles containing that keyword, anyone searching on a hashtag gets a listing of tweets containing that hashtag. By including a relevant hashtag in your tweet, it becomes visible to people searching for that specific topic, adding your voice to the general discussion.
The probability of your tweets being retweeted are also higher when you use the right hashtag to share your comments or insights about a subject. 5 Cool Non-Profit Uses of Location-Based Tech. Geoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007. The continuing evolution of location-based social networking has yielded creative solutions for advocacy, fundraising and crisis response. With the increased competition among services like Foursquare, Gowalla and Whrrl, non-profits are innovating even further. Here are five cool uses of location-based technology for non-profit purposes. 1. Get the Jimi Hendrix Location Experience Imagine doing more than just going to a Jimi Hendrix rock museum.
Whrrl is bringing over 125 stories at over 100 places to six cities around the nation, with more to come. 2. Earlier this week, Larry King held a fundraiser to benefit the Gulf Coast, raising more than $1.7 million. To get the pin, users had to check-in at any spot in the “Park or Nature” category by Monday, June 21st. 3. Earth Justice is seeking to use the money to fight unsafe oil drilling. 4. 5. How Streaming Video Is Killing the DVD [INFOGRAPHIC] Will the DVD die off like the LaserDisc and VHS Tape before it? There's a compelling case that streaming video is killing its predecessors. This year, it is estimated, there will be 3.4 billion movie views online, compared with 2.4 billion disc views.
Streaming services such as Netflix, Amazon Prime and Hulu Plus have racked up tens of millions of subscribers. It's easy to see why — viewing a movie on a streaming service costs a fraction of the price of viewing a movie on disc. For production companies, the rise of digital streaming capabilities isn't necessarily good news. Movies in physical form are still far more profitable than streamed versions, and digital piracy is a thriving industry unto itself. In 2011, Fast Five, The Hangover Part II and Thor were illegally downloaded more than 25 million times. This is all according to online education site TheDegree360, which pulled reports from several sources to produce the infographic below. When was the last time you bought a DVD? Ramon Nuez: Four Reasons You Should Use Crowdsourcing. How many times have you said it?
How many times have you said -- "only if I had two more people," "only if I had a bigger budget," "only if I had more time. " These are all common statements that plague companies of all different sizes. You understand this better than anyone -- you are a slave to the "resource mambo. " It keeps you up at night because you are lacking resources. But what if I told you, that you could have access to an on-demand workforce -- a labor as a service, or cloud labor, as it is also referred to.
And what kind of work could this on-demand workforce do? Now while DARPA is on the leading edge and addressing a specific need -- you need to understand where crowdsourcing can be of the greatest benefit while mitigating your risks. There are a number of benefits that crowdsourcing offers -- here are 4: Ultimately, a business case must be developed for the use of crowdsourcing. What are some other thoughts you have on making the business case for crowdsourcing? #SMFilm: It’s a Wrap! « La Vie en Clothes. A Map of New York City’s Invisible Neighborhoods, According to Foursquare - CREOpoint. Source: Mark Wilson www.fastcodesign.com Every city is filled with different neighborhoods, but often, you won’t find these places on any map. They’re word-of-mouth zoning distinctions known only to locals.
The boundaries are vague and arbitrary, based as much upon the way people eat and dress as real estate prices and income per capita. Yet if these areas are distinctive to city culture, is there a way that we could measure them and analyze them--map them--scientifically? A team of students (Justin Cranshaw, Raz Schwartz) and professors (Jason I. As more and more people and places are analyzed, Livehoods clusters this data into what becomes a collection distinctive neighborhoods--places filled with people who enjoy going to the same restaurants, coffee shops, and music venues. With this scientific methodology in mind, the Livehoods team cross-checked their own findings of Pittsburgh with 27 resident interviews. All of this said, Livehoods aren’t a perfect snapshot of humanity just yet. #SMECom Presentation | Seeing Social. For the past three months, I have been working on a team teaching project called “Social Media E-Commerce,” or #SMECom.
The project has fascinated me, as I learned about the Want button, Tango Card, and F-Commerce. To learn more about each of these three points, I encourage you to check out my group’s Slideshare presentation on #SMECom: After viewing the presentation, it becomes apparent that the amount of social media commerce that already exists is overwhelming. Companies are trying to reinvent the term “E-commerce” to satisfy customers, who are not always as trustworthy as they seem. To compile this presentation, my group used a variety of social tools. We also used Pearltrees to curate material. Overall, the use of social media tools, including Google Docs and Pearltrees, helped us build a successful and one-of-a-kind presentation that was built on collaboration and curation.
Our Presentation Day Learn Responsibly! Like this: Like Loading... Entering the Social Media Realm: Nonprofits. Crowdsourcing: A Joint Effort « alexandrakdolan. For our COM400 “Social Media U Need 2 Know” class, myself and three other classmates, Timothy Killian, Leigh Ortman, and Charlotte Schaefer teamed up to research and present our findings about crowdsourcing. The first obstacle we faced was picking a topic that appealed to each of us, something that we could all get excited about and engage with.
We found that crowdsourcing was the perfect answer for our group. After our initial research, we found that while everyone might not be familiar with the term ‘crowdsourcing’, once defined, almost everyone recognized that they had participated in crowdsourcing at some point in their life. The term was coined by Jeff Howe (@crowdsourcing) in his 2006 article in Wired Magazine ( “Crowdsourcing is the act of taking a job traditionally preformed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.” Like this: #NewCrowdSM4 Crowdsourcing presentation « alexandrakdolan.
Guest Post: Lessons on Crowdsourcing with MycroBurst. The Verge interview: David Carr on curation, crowdsourcing, and the future of journalism. 212inShare Jump To Close David Carr has written about media for over 25 years, from his early days in Minneapolis, Minnesota, to Washington, D.C., to his current post at The New York Times, where he’s been for almost a decade. His weekly column, "The Media Equation," covers all aspects of journalism and culture, especially the always-evolving world of online news; his recent work has questioned the rise of Twitter activism, investigated the failure of Tribune media, and mused on Louis C.K.'s successful experiment in self-distributed comedy.
In 2008 he published a memoir, The Night of the Gun: A Reporter Investigates the Darkest Story of his Life — His Own, in which he meticulously excavated the facts he'd forgotten about his years as a drug abuser and single father. Let’s start by talking about the Curator’s Code. I paid attention to it, number one, because of who was proposing it. I think the primary concern is consumer literacy. I do think that at the time it seemed true. Havas Buys Majority Stake in Crowdsourcing Ad Agency.
Whether there is wisdom in crowds, a leading advertising holding group sees opportunity in the idea. Havas, the French holding company that owns agencies like Euro RSCG Worldwide and Arnold Worldwide, is buying a majority stake in Victors & Spoils, an agency that specializes in crowdsourcing – that is, open innovation, online, to come up with ad concepts in collaborative fashion, rather than using traditional models like teaming up a copywriter and an art director at an advertising agency. The deal, formally announced on Tuesday morning, comes two and a half years after Victors & Spoils was opened by three executives in Boulder, Colo.
Victors & Spoils has worked for marketers that include Coca-Cola, Converse, Discovery Channel, Dish Network, Gap, General Mills, Harley-Davidson and Levi’s jeans. Havas is acquiring a majority stake in Victors & Spoils from the Tango Group, a private investment company, said John Winsor, chief executive of Victors & Spoils. Mr. Mr. Mr. Mr. Mr. Crowdsourcing Haiti. From March 10th to 31st this year the Ministry of Tourism of Haiti ran an open call for people all over the world to submit logos and slogans. Current Haiti tourism logo The winners will receive round trip plane tickets to Haiti, 3 nights and 4 days and a meeting with Stephanie Villedrouin, Haiti’s Minister of Tourism. Haiti flag “Now it is time for you to vote and help us decide which logo and which slogan will reflect the best the new image we are looking for Haiti!” The top-rated submissions at time of publishing View all 191 logos. Quite a difference in submissions between this approach and one where the entries are solicited from consultancies and designers — although the brief was certainly brief: “Imagine, create, compose, and draw the Haiti of your dreams!”
Remember when Zambia tried the same thing? Via Xavier Delatour. Angie's List Mobile. Thumb. SXSW Interview: Colin Mutchler of LoudSauce.com. Kluster | buy. Crowdsourcing for biomolecule design | Digg Science. Crowdsourcing Invents Games With Donut Whales And Robot Pickles. Please enable JavaScript to watch this video. The Game Developers Conference sees a lot of creativity and interesting ideas pass through the halls of the convention centre it’s hosted at. Production company iam8bit put together their own creative project that spawned some abstract and quirky game ideas. Using oversized fridge magnets — you know, the ones with words that you put together to make nonsensical sentences with — iam8bit looked to passersby to crowdsource some zany game titles and genres.
Character, concept, and other game designers and artists on hand took the frankly weird submissions and transformed them into visual representations that can be seen in the video above. Games featuring the likes of furry LEGO rabi and meat astronauts were given game splashes and concept art. I would play the hell out of A Toast With Robot Pickles or Super doughnut Whales.
Memrise wants to turn learning into a 'recreational sport' | Technology. Memrise's gardening visualisation helps its users to learn You'd be forgiven for being wary of anyone who talks about gamification, with the term having become a buzzword for a lot of people whose main talent is, well, spouting buzzwords. But that doesn't apply to everyone. Ed Cooke is a Grand Master of Memory – a title awarded to people who prove they can memorise 1,000 random digits in an hour; the order of 10 decks of cards in an hour; and one deck of cards in under two minutes. His business partner Greg Detre has a PhD in neuroscience from Princeton. When the pair talk about "gamifying language learning", they're not messing about. Their company is called Memrise, and it was the first UK startup to graduate from the Techstars Boston incubator, before going on to raise $1.1m of seed funding from some prominent US investors in February 2012.
"We're using crowd-sourcing, game-dynamics and lots of memory science to turn learning into a recreational sport," explains Cooke. CrowdConf 2011. Wikipedia: The Father of Crowdsourced Internet Project. What’s Crowdsourcing Useful For? How To: Get Things Done With "Crowdsourcing" Sites : Creative Types: Collaborate on Music and Film. It isn't just a buzzword: Crowdsourcing is the new way to raise money, make art, travel cheaply, and support a cause. It sounds weird, but we talked to real people who've accomplished their dreams using crowdsourcing tools. The Internet is a magical place for creative types. People on one side of the world can get inspired by those on the other – something unheard of only a couple decades ago.
And with websites like hitRECord, The Creator’s Project, and Star Wars Uncut, artists can share their work and collaborate with each other electronically. When it comes to crowdsourcing for creatives, re-mixing and repurposing each other’s work is key. Twenty-six-year-old artist and educator Meagan Moore of Berkeley, CA uploads artwork (that she also sells on her website) to hitRECord. It’s an open-collaborative website for writers, filmmakers, musicians, and the like. “I’ve gotten to see my work turn up in fun and unexpected ways,” Moore said.
“I was proud of that,” Sutherland said. Fotolia Acquires Crowdsourcing Community Wilogo. NEW YORK, NY (Press Release – March 15, 2012) – Fotolia announces the acquisition of Wilogo.com, a leading crowdsourcing design community. Since its inception in 2006, Wilogo has been connecting businesses and designers from all over the world. Wilogo.com is available in 4 languages, and has produced hundreds of thousands of logos for its clients. Wilogo’s community also has designers with skills in print, web, and packaging design, fulfilling businesses with the entire range of their marketing and communications needs. Citing similarities in corporate mantras, Fotolia CEO Oleg Tscheltzoff expressed optimism towards future prospects of the two companies working together. “Both Fotolia and Wilogo are pioneers in the democratization of graphic design on the Internet. We’ve helped hundreds of thousands of photographers sell images at affordable prices to millions of business owners and graphic designers.
“Response from our customers, as well as our design community has been amazing. Crowdsourcing Done Right: Fans From 22 Countries Dance In One Music Video. Innovation: How To Make Sure You Spot The Best Ideas. #NewhouseSM4.
NewhouseSM4. NewhouseSM4. NewhouseSM4. Texting From The Toilet? A Disturbing Look At America's Smartphone Addiction.