Do and it's done. Геймификация работы - Next Big Thing. Fun is the Future: Mastering Gamification. Says By 2015, More Than 50 Percent of Organizations That Manage Innovation Processes Will Gamify Those Processes. Egham, UK, April 12, 2011 View All Press Releases Analysts Explore the Role of Enterprise Architects in Gamification at Gartner Enterprise Architecture Summit 2011, May 9-10, London, and June 22-23 in San Diego By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes, according to Gartner, Inc.
By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70 percent of Global 2000 organizations will have at least one gamified application. "Gamification describes the broad trend of employing game mechanics to non-game environments such as innovation, marketing, training, employee performance, health and social change," said Brian Burke, an analyst at Gartner. For example, the U.K.' The goals of gamification are to achieve higher levels of engagement, change behaviors and stimulate innovation. 1. 2. 3. 4. You can follow Brian Burke’s blog at Contacts.