Save 20% off on Summer Picks at Figleaves. Eight most interesting search marketing news stories of the week. Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
This week we begin with a bounty of up-to-date search marketing stats, then we end with some bizarre Google searches and a quiz. A perfect Friday round-up I’d say. Maybe I can find a cat gif somewhere too. No promises though! Google search spending growth has slowed to 22% as CPCs fall 9% We have a bumper load of search marketing stats from Merkle this week, all of which plot the various search trends of Q2 2016. The full report covers paid search, organic search, social media, display advertising, and comparison shopping engines, but for now here’s a handful of the most interesting revelations… Social media ad spend up nearly 50% fuelled by mobile and dynamic product ads Spend on social advertising has increased by 47% year-on-year (YoY) in Q2 2016, with social ads attracting a 21% higher cost-per-click (CPC) according to the latest global data from Kenshoo.
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It works exactly like Snapchat Stories, allowing you to post 24-hour ephemeral photo and video slideshows that disappear. But because Instagram Stories appear at the top of the old feed, your followers will inevitably see them without you needing to build a new audience in a different app. Instagram Stories is rolling out globally for iOS and Android over the next few weeks. You could call it Snapchat for adults, a way for brands to post more without overwhelming people’s feeds, an alternative to Instagram’s Like-driven success theater or a blatant ripoff. Instagram CEO Kevin Systrom wouldn’t disagree with you. The moments in-between With 500 million monthly active users, 300 million daily actives and now 250 million users on its Direct messaging feature, Instagram is enormous expansion for what Snapchat pioneered.
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The agreement, slated to be announced early Monday, is expected to end Yahoo Chief Executive Marissa Mayer’s floundering, four-year effort to turn around the once mighty but recently struggling Web pioneer. The deal would end a lengthy auction that began in February under prodding from activist shareholders led by Starboard Value. It also involves some real estate, sources said. In grabbing Yahoo, which it will merge with its AOL operation, Verizon beat out rival bidders including Dan Gilbert, founder of Quicken Loans, whose bid had been backed by billionaire Warren Buffett. Buyout firms TPG, Bain Capital and Vista Equity Partners also were recently in the mix. The New York-based communications giant won’t be buying Yahoo’s 3,000 technology patents, which could be worth more than $1 billion, and are being auctioned off in a separate process, sources said.
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