how to use social media
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ATTENTION: Join us on 3/28/2013 for a FREE live webinar on LinkedIn & Slideshare . I’m back from the Blogworld and New Media Expo in Las Vegas and my head is still spinning, processing all of the new ideas I was exposed to at the show. One of the overall themes of Blogworld–and there were many–was the increasing importance of social media on the Web. What is Social Media?
Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. [ 1 ] Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of user-generated content . [ 2 ] Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, cocreate, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities and individuals. [ 3 ] Social media differentiates from traditional/industrial media in many aspects such as quality, [ 4 ] reach, frequency, usability, immediacy and permanence. [ 5 ] There are many effects that stem from internet usage.
Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company.
Jonathan Rick is a social media strategist in Arlington, VA. You can follow him on Twitter @jrick and read his blog at JonathanRick.com . In business, definitions are everywhere. They’re your first line of defense in mission statements, job descriptions, expense accounts, statements of work, accounting principles and the like.