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Sometimes when I hear companies talking about creating a "machine" for their lead-generation efforts, I think about Dr. Seuss. Specifically, I think about all the fantastical and imaginative machines he created in his 46 children's books--like the Super-Axe-Hacker, the Utterly Sputter and (my favorite) the Eight-Nozzled Elephant-Toted Boom Blitz, a mighty machine that rapidly fires explosive sour-cherry stones.
Managing your followers and friends on Twitter is not easy. But its a fact that your success ratio and influence power is directly proportional to how active your followers are. I’ve realized that rather than who follows you or how many people follow you, its important to know whom you are following and how active they are.