Should hotels ask guests for reviews? Recently I asked a few of my contacts in the hotel industry two questions. Last week I published their answers to the first, “If a hotel ranks top on TripAdvisor, is it not charging enough?”. This week I’m sharing responses to the second, “Should hotels ask guests for reviews? Why and how – or why not?” By now we’re well aware of the benefits of positive reviews, but what about frequency? With this in mind, many hotels are actively soliciting reviews from guests. “Absolutely, we ask our guests to write reviews. “We always send a post stay email thanking the guest for the visit, asking how the stay was and letting people know how much we appreciate their support via a review. “It is my belief that if you want to be an elite property and top the country TripAdvisor listings the worst thing you can do is request or encourage reviews from guests.
“We’re trying a lot of different things. “I just think review solicitation is bit desperate. “I do not ask. “Yes. So once again, the jury is out. If your hotel ranks top on TripAdvisor, are you not charging enough? By Daniel Edward Craig This question has come up several times in recent conversations, and I find it so intriguing I thought I’d investigate. At its root is a rather mercenary idea: if guests are that thrilled with your property, maybe you’re giving away too much? The theory is comparable to a tenet of revenue management, which basically says that rather than running at high occupancy a hotel may be more profitable if it jacks up rates and takes a hit in occupancy, striking the ideal balance. Does the same apply to reviews and rankings? All those ultra-luxury, branded hotels being upstaged on TripAdvisor™ by upscale boutiques, are they beside themselves with indignation—or happily sacrificing a few notches in rankings in exchange for higher average rate?
There are also operating costs to consider. Question is, by not obsessing over reviews, as so many hoteliers do, and simply focusing on running a great hotel, could you charge more, save costs, and drive higher revenue and profit? “No. TRIPADVISOR SURVEY REVEALS THREE QUARTERS OF U.S. TRAVELERS SHARING TRIP EXPERIENCES ON SOCIAL NETWORKS. NEWTON, Mass., Sept. 20, 2012 /PRNewswire/ — TripAdvisor®, the world’s largest travel site, today announced the results of its social media travel survey of more than 1,700 U.S. respondents. The findings reveal a strong correlation between social media and travel, as 76 percent said they share travel experiences via social networks. Forty-two percent use social channels for travel planning while 40 percent do so for travel inspiration.
Sixty-four percent most often refer to a travel research site such as TripAdvisor for travel inspiration. What Travelers Share Photo sharing is the most popular pursuit for those using social channels, as 91 percent of respondents are posting photos of their vacations. Fifty-seven percent post status updates, and 34 percent use “check-ins” while traveling. During a trip, travelers most often “check-in” when arriving at their hotel (27 percent), a landmark/attraction (25 percent), or a restaurant (19 percent). How Travelers Share Content on TripAdvisor. Keys to a high TripAdvisor ranking. By Harvey Chipkin HNN contributor NEW YORK – The keys to a high ranking on TripAdvisor lie in a focus on the site itself and a relentless emphasis on customer service, according to New York hoteliers at properties that continuously rank high on the review site.
One hotelier who has made TripAdvisor the centerpiece of her sales and marketing strategy is Adele Gutman, VP of sales, marketing and revenue for the recently renamed four-property Library Hotel Group (formerly HK Hotels). “TripAdvisor is our marketing strategy,” Gutman said. “We frequently have three hotels in the top four in New York on TripAdvisor.” Gutman said her TripAdvisor strategy was a grassroots plan that began on her first day on the job.
“When I was hired, I was not told to make sales calls or buy advertising. “It starts from the top and permeates to every level,” Gutman continued. “If an associate’s name is mentioned in a positive way, they get a $25 gift card. “We wondered what made the difference,” she said.
Ajouter les avis TripAdvisor sur la page Fan Facebook de votre hôtel. Email 1EmailShare 1. Récupérez le code du widget TripAdvisor vous permet de récupérer facilement un code pour afficher les avis ou un badget sur votre site internet.Rendez-vous sur tripadvisor.fr et cliquez en bas de page sur le lien « propriétaires ». 2. Sélectionnez ensuite Hébergement et entrez le nom de votre établissement (ou restaurants si vous êtes un restaurant….) 3. 4. La page présentant l’ensemble des badges/widgets d’affiche, à vous de choisir celui que vous souhaitez utiliser. 5. 6. Ouvrez la session du profil qui administre votre page fan. 7. 8. 9. 10. 11. 12. 13. Rien ne vous empêche de faire plusieurs onglets ou de mettre plusieurs widgets sur la même page pour proposer plusieurs langues (français, anglais, etc…). J’espère que ce tutoriel vous aura été utile, n’oubliez pas que Facebook évolue très vite et que ce tutoriel a été rédigé en mai 2011 et qu’il peut ne plus être à jour à l’heure où vous le lisez.
Téléchargez ce tutoriel au format PDF. Comment j'ai supprimé un avis négatif sur TripAdvisor en 3 heures chrono ! Email 98EmailShare Un de mes clients me téléphone, plus énervé que paniqué. Il a pris un mauvais commentaire sur TripAdvisor et est passé de la seconde place à la dernière au classement de sa localité, pas cool du tout, surtout que ce commentaire est un fake (un faux). Le commentaire dit, basiquement, que l’hotel est mal insonorisé, que la rue fait beaucoup de bruit, que le client n’est resté qu’une heure et il a quitté l’hôtel, dépité.
La note est la moins bonne, sur tous les critères de notation. La réalité L’hôtelier en question se souvient bien de ce client, il n’est même pas venu à l’hôtel. C’était le 15 août, un client appel pour une chambre le soir même (ben voyons, le 15 août), il demande la chambre la moins cher, mais avec la vue, l’air conditionné et d’autres impératifs. Pour les malins qui voudraient trouver le nom de l’hôtel en copiant le texte … il ne s’agit pas de ce commentaire, c’est juste pour illustration ! L’analyse L’enjeu La réponse La conclusion L’auto-promotion.