Unleash the location-based beasts: Exploring the new Graph Search on Facebook. This morning was a special one: this writer’s Facebook account was finally welcomed into the new Graph Search format.
After covering the launch of Graph Search, and several posts surrounding the new feature, now its time to actual determine what this means in the wild. Photos and videos are much more prominent… It’s extremely easy to now browse through media tagged to a particular place or category of business nearby. This means that UGC is going to become much more prominent for users, and will push down business-created content. One clear advantage here is for businesses that encourage guests to post to social media. By taking the initiative to push guests to post geo-tagged content, savvy businesses will be able to saturate the organic search feed on Facebook with images from their brands. It’s also a new way to explore content from pages that a user likes – another potential point of contention with users and opportunity for brands: ..and so are potentially embarassing pieces of content.
Facebook Will Launch Content-Specific News Feeds, Bigger Photos And Ads On Thursday. At a big press event on Thursday, Facebook plans to launch new ways to filter the news feed.
These include a Photos feed of Facebook and Instagram photos, as well as a revamped Music feed of what friends are listening to, concerts, and new albums, according to multiple sources both within and close to Facebook. Larger images and image-based ads in the web and mobile feeds are coming too. [Update 3/7/2013: Facebook just held its press event and my sources were right. It launched content-specific feeds for Photos, Music, and more, plus increased the size of photos and ads. Read all about it here and check out our hands-on video.]
Why is Facebook adding new streams? Facebook has neglected the news feed, which has functioned largely the same since it launched on the web in 2006, and on iPhone in 2009. As for what’s not confirmed for this week is the employee-only test build of a radically redesigned mobile feed in a native iOS app that I witnessed a few months ago. Evidence Of What’s Cooking. LikeAlyzer : L'outil qui vous aide à améliorer votre communication sur Facebook. Cet article a été posté par Louise Maton le 18 janvier 2013 à 12:24 Découvert ce matin, LikeAlyzer est un outil gratuit permettant d’analyser globalement votre page Facebook et de vous apporter des pistes d’amélioration rapides.
Rentrez l’adresse de votre page (ou celle de vos concurrents) et découvrez en 1 clic, un mini rapport assez intéressant sur l’activité de la page : Un notation de 1 à 100, le taux d’engagement et les 1ères pistes d’améliorationLes info générales de la page afin de vous assurer que toutes vos informations sont bien complètesDes statistiques et des conseils en fonction des chiffres obtenusQuelques liens externes vers des articles de fond destinés à vous aider Bref, un état des lieux rapide proposant des pistes d’amélioration pour booster la communication au sein de votre page. LikeAlyzer propose aussi de découvrir une série de pages récentes, populaires ou au Top.
Timeline Photos.
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Tripadvisors. Subscribe &Lists. Ads Campaign. Pinterest for Facebook. Iframe. Increase Fans. Shortstack. Hotels on Facebook - time to understand the difference between Likes and real Fans. NB: This is a guest article by Pedro Colaco, president and CEO of GuestCentric.
Back at the end of 2009, when social media really started getting attention in the travel industry, “getting fans” on Facebook was all the rage. Hotel marketing managers looked at Facebook as a tool to engage consumers and creating brand ambassadors, and their preferred metric was the number of fans or “likes”. Soon after, they realized that getting fans is actually pretty easy, as long as you have dollars to spend.
Just advertise appropriately and your fan base will grow. However, getting users that like your Facebook page is different from getting true fans. At the end of the day, it’s not about the number of fans, it’s about whether these fans really “like” your brand. What happens on Facebook, stays on Facebook One of the big advantages of digital marketing is that it is measurable.