Guide: A Basic Guide to Managing Online Reviews for Hotels. Managing your online reputation should be a fundamental part of any hotel business today.
The first step to a successful online reputation is being able to monitor it and know what people are saying about the hotel online, but successful hotels go much further and have a strategy in place to monitor, manage and respond to reviews. This guide intends to show you the basics of managing and monitoring your online reputation. It will show you how your customers use online reviews, give you some guidelines on managing your reputation and help define an initial monitoring approach for individual hotels as well as multi-establishment chains.
This guide includes: How online reviews influence hotel revenueUnderstanding how guests read reviews5 Basic guidelines for managing online reviewsAdvanced monitoring strategies: Importance for SEO, website optimization and getting into the details with semantic analysisSetting up a monitoring system for your hotel organization.
Customer Services. Tripadvisor. Review Pro.