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Social media content marketing strategy. Are you trying to build an engaged loyal following that loves you and your business? Have you tried to use video, podcasting or social media to build engagement? I explore these questions with Pat Flynn for our new Social Media Marketing podcast . More About This New Show The Social Media Marketing podcast is a brand-new show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode, I interview Pat Flynn , founder of Smart Passive Income . Pat shares insights into his tactics and strategies and how social media content contributes to the success of his business. You’ll learn how to create content to publish on different social media platforms to connect to a large audience .

Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download You can also subscribe via iTunes , RSS , Stitcher or Blackberry . Pat’s video strategy. Content Marketing Checklist: 13 Things You Must Do Before You Publish Content. Find And Reward Your Social Media Superfans. Steve Broer / The 2012 NFL season is now underway, so let’s take a moment to consider football’s biggest and most unsung hero: the superfan.

Find And Reward Your Social Media Superfans

On game day, superfans don’t just show up. They’re the ones tailgating at dawn, starting the wave and convincing all their friends to show up and cheer, too. Not many of us would go that far for something we love. And that’s what makes superfans so valuable – in football and in social media. Social media superfans aren’t as easy to spot as face-painting football fans, but they’re just as important. Happily, social media gives us lots of ways to find and reward brand superfans. Setting up alerts though Google, Social Mention or your favorite social media monitoring tool to make sure you don’t miss any reviews about or mentions of your business or product.Pasting a link from your blog or website into to find out who’s sharing your content.

Once you’ve found your superfans, what should you do next? Get To Know Them Include Them. How to Create Your Own Industry Recap, Resources, & Mashups. VFM Leonardo - Better merchandised hotels mean more bookings. 4 Technologies for Smarter Localized Content Marketing. Tips for localising social media content. Joining up online and offline data: seven predictions for the next six months A few weeks ago I attended my first Digital Cream London event, sitting in on a rountable about joining up data across online and offline channels.

Tips for localising social media content

The three sessions with over 30 digital marketing professionals unveiled some interesting insights that I think are worth sharing. This roundtable was, in my opinion, one of the more relevant ones as the customer journey becomes increasingly complex. Detailed findings are included in our free-to-access trends briefing, sponsored by BlueKai, but in this post I’m going to focus on predictions for the next six months that were provided by the delegates.

Read more... Nine interesting US digital marketing stats we saw this week It's time again for our weekly roundup of interesting US stats we've seen from the world of digital marketing and ecommerce. And for more of the same, download Econsultancy's Internet Statistics Compendium. Read more... Read more... Read more...