10 Lies You Should Never Believe From SEO "Gurus" While the days of the snake oil salesman are long behind us, we’re still plagued by people out to make a quick buck at our expense.
As business owners, it’s sometimes not apparent when a charlatan is trying to wheedle money from us, especially when it relates to something we don’t know much about. Take search engine optimization (SEO). While it’s generally accepted that a well-run SEO campaign is an essential part of any online marketing strategy, many business owners still aren’t really clear on how to improve their search rankings; and so, they turn to supposed experts for help. Local Expert - Akasha seo.