social media tools
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Over the last few weeks, TechCrunch has run a couple posts using their own referrer logs to measure how sharing on various social services drives traffic.
In an effort to come to a better understanding of just what social media is worth, it's important to actually segment out and track social media traffic. With a set of filters, a few goals, and a custom report, we can start to track which traffic mediums impact our business and deserve a greater focus. The Social Media Analytics Report Here’s what a completed report looks like:
Both Reader's Digest and Time magazine started out as content aggregators rewriting articles from other publications. Back then, "there was not a lot of brooding about other people's intellectual property rights," notes author Steven Rosenbaum. So, what has changed between then and now?