The Forrester Wave™: Brand Monitoring, Q3 2006. The power shift from media institutions to consumer communities means that marketers must track a diverse and growing range of influential voices.
To find out how the emerging technology solutions that address this challenge stack up, Forrester evaluated leading brand monitoring vendors across 56 criteria. The results? Nielsen BuzzMetrics and Cymfony are market Leaders, thanks to their comprehensive technology platforms and extensive data source coverage. The Most Engaged Brands On The Web. What big brands do the best job with social media?
A new study by analyst Charlene Li of the Altimeter Group and Wetpaint ranks the top 100 brands by social media engagement. You can find the report embedded below or on ENGAGEMENTdb, which was presumably created with Wetpaint’s site-creation software. The study scores the engagement level of each of the top 100 brands across more than ten social media channels, including blogs, Facebook, Twitter, wikis, and discussion forums. Starbucks scored the highest, with 127 points. The top ten brands are: Forrester Report: Online Community Best Practices. Left: One of the 5 diagrams from the report: Successful online communities experience the following stages.
I spent a few months researching and preparing for this two-piece report series. I’m proud of my deliverable on Online Community Best Practices. Like a term paper, this report is based off research, interviews, insight, and data. I interviewed over 17 people (many community leaders that you know) to find out the commonalities between successful communities.