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Are Facebook Ads Going to Zero? Lookery Lowers Its Guarantee to 7.5-Cent CPMs.
Erick Schonfeld is a technology journalist and the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily for the blog. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving... → Learn More
ComScore Report: Fastest-Growing Sites And Top-Ten Advertising Magnets
Of the top 100 sites on the Web, which ones grew the fastest in 2008? In a report it is preparing to release tomorrow, The comScore 2008 Digital Year In Review (which you can sign up for here ), comScore ranks the 20 fastest-growing Web properties. These are out of the largest 100 sites overall.NEW YORK Standing before an overflow crowd of the crème de la crème of the advertising world in Cannes this summer, Nike global director of digital media Stefan Olander explained how the brand saw its mission as building community through applications. He highlighted a new initiative: the Ballers Network, a robust Facebook application built by digital shop R/GA for basketball players to find games and manage leagues. On its Web site, Nike promises it will "revolutionize the way players around the world connect online and compete on the court." Six months later, Nike is confronting a dilemma familiar to many brands that charged headlong onto Facebook: very few people use Ballers Network. Despite its global ambitions and support in three languages, the application has a mere 3,400 users per month.
Apps: The Newest Brand Graveyard
Let's Be Serious: Online Display Ads Will Fall Sharply In 2009
For a year, we've listened to analysts passionately explain how online ad spending will power through any broader economic and advertising weakness. Eyeballs are moving online, this story went (goes), ad dollars will follow. Online advertising is accountable. Online advertising is the future. Blah, blah, blah. It's time we woke up and faced reality.
Updated: Facebook Responds, and explains. It has been 48 hours since I asked Facebook to clarify the point about whether a user’s data is still being passed to them from their web partners even after the user chooses to opt out of Beacon. I’ve since given it a lot of thought and decided that I was not being judgmental in my previous post.
Updated: Facebook’s Cruel Intentions, Facebook Responds « GigaOM