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Mobile augmented reality is overhyped technology for now: Forrester - Mobile Marketer - Research
A new research report by Forrester Research claims that augmented reality is way more than just a gimmick. However, mobile augmented reality is not delivering its promise – yet. According to Forrester, mobile augmented reality is not yet fully baked. The research firm said marketers and product strategists should be cautious when integrating augmented reality into their mobile strategy in 2011.
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