Hacking Tech’s Diversity Problem. When Google, Yahoo, LinkedIn, and Facebook disclosed their woefully low levels of female employment in the summer of 2014, admitting that they had a lot of work to do to improve them, they signaled a shift for the technology industry. It’s remarkable that the sector is finally stepping up to the plate on diversity—and refreshing that its focus is on metrics rather than rhetoric. Make no mistake: Improving those metrics will be challenging. A key feature of the tech culture—the shared belief that it’s a meritocracy—may work against change. An important study by Emilio J. On the other hand, if tech’s senior leaders are serious about gender diversity, they could be perfectly positioned to lead change. This article is intended to help tech companies—and others—fix those systems. What’s a Bias Interrupter? It could. This experimental approach is a classic example of a bias interrupter: It changed the basic business system in a way that stopped a pattern of bias in its tracks.
Prove-it-again!
The Disreputable Order of Hopperites | Meeting Monthly in Melbourne. When Your Phone Humors You - Noticed. Everything Is Marketing: How Growth Hackers Redefine The Game. Before he became the most brilliant and famous man in the ad business, David Ogilvy sold vacuum cleaners door to door. Because of that, he never forgot that advertising is just a slightly more scalable form of creating demand than door to door sales. But the rest of us, decades away from a world of traveling salesmen and mail order catalogs, are removed from this fundamental reality. We forget the function behind the form and miss out on new opportunities because we can't see what's in front of us. At the core, marketing is lead generation. In an influential article earlier this year, tech essayist Andrew Chen argued that "growth hackers" were the new VPs of marketing.
Run down the list of the web's biggest start ups from Hotmail to AirBnB to Groupon to Spotify and you'll see a startling fact: tactics that no one would have previously described as "marketing" turned out to be the marketing steroids behind their business growth. Let's say you want to grow your speaking career. Technofascism blog. Alltop - Top Tech News.
This is What a Tweet Looks Like. Think a tweet is just 140 characters of text? Think again. To developers building tools on top of the Twitter platform, they know tweets contain far more information than just whatever brief, passing thought you felt the urge to share with your friends via the microblogging network. A tweet is filled with metadata – information about when it was sent, by who, using what Twitter application and so on. Now, thanks to Raffi Krikorian, a developer on Twitter’s API/Platform team, you can see what a tweet looks like, in all its data-rich detail. Via a weekend post on Krikorian’s blog, there comes an embedded document that shows what a mapped out tweet looks like.
This image is all the more interesting when you consider how much richer a tweet’s data map will soon become. Next:What Twitter Annotations Mean With annotations, third-party Twitter developers can add any additional metadata to a Twitter post. Graphic Designer Toolbox software.