404: Page Not Found. Social Media Content Marketer (x2) - Trade Me Jobs - New Zealand. The World of Paid Social Media (and how your social media agency can lead the charge) Updated July 12, 2013: The following post was written over a year ago by HootSuite Content Producer Andy Au.
Since then, plenty has changed in the world of paid social, including the launch of our own Twitter Ads product. But the information Andy shares is still relevant today. “Geeks don’t respond to advertising, they respond to other geeks.” - John Baker, President of dotJWT, one of the planet’s largest digital ad agencies (reported on RebeccaLieb.com) Harsh but . . . well . . . pretty darn true. Infographic: How other companies do social media.
Strategy. Overview. Tone. Case studies. Engagement examples (science) Dos and Don'ts. Analytics. Policies. Other. Internal.