3 Ways to Prepare Your Content Marketing for Facebook Graph Search. A couple of weeks ago, Facebook announced a new feature called Graph Search. Though still in beta, Graph Search could signify a monumental shift in the way people search for information online. In this post, I’m going to explain how Graph Search works, and tell you why it will be an especially powerful tool for content marketing. What is Graph Search? Graph Search has the potential to drastically alter they way we — as a society (of Facebook) — search for information on the web.
At its heart, Graph Search is a social search engine. It enables users to find information they’re seeking using their Facebook friends (and friends of friends) as a filter. Answers Graph Search has (that Google doesn’t) Here’s how Graph Search works: Say you’re craving sushi on your first trip to Germany: Query: “Sushi restaurants in Berlin my friends like” Looking for a good mystery novel? Query: “Fiction books my friends have read” Want to host a romantic dog meet-up at a Starbucks in Brooklyn? 1. 2. 3. Rutgers Professor's Research Shows Social Network Sites Foster Close and Diverse Connections — Rutgers FOCUS. A generation ago we talked with neighbors over fences and caught up with friends face-to-face instead of on Facebook. In the office, multitasking meant banging on a keyboard while cradling a phone between your shoulder and ear. Now we have the ability to IM with a co-worker, respond to emails and tweet about our latest “LOL” moment – all while waiting for the videoconference to begin.
In two short decades our modes of communication have expanded exponentially, leaving sociologists – as well as many of us – to ponder: Are we so immersed in a virtual world that we’re losing our ability to make connections in the real one? Fear not, technophiles, recent research by Keith Hampton, an associate professor in the School of Communication and Information at Rutgers and a sociologist, indicates that new technology – mobile phones, the Internet and social networking sites – are not socially isolating as previously thought.
The results? That’s hardly news to Hannah Redmond. Dr. Visually's Automagical Personal Facebook Monster. Build Your Social Media Schedule For 2012. It’s 2012 and I can’t resist jumping on the “Things To Do In 2012″ bandwagon. Slowly but surely, people we are meeting with are starting to understand how important is is for them to get involved with social media marketing. Those who are onboard often tell me they are overwhelmed and need help, and they know we are here to help. But, if you’re one of those who want to manage your online presence all by yourself, and you’re feeling overwhelmed, maybe we can help you organize your social media efforts and bring some balance back into your life.
Start with the – “Why?” Many people get into social media for the wrong reason and participate in the networks they joined way too much or way too little. Are you involved with social media to boost your ego? The answers to these questions are important and will help you form your social media marketing strategy for 2012. If you don’t consistently provide your connections with valuable content you and your business will be forgotten. Once A Week. Internet-Age Writing Syllabus and Course Overview. ENG 371WR: Writing for Nonreaders in the Postprint Era M-W-F: 11:00 a.m.—12:15 p.m. Instructor: Robert Lanham Course Description As print takes its place alongside smoke signals, cuneiform, and hollering, there has emerged a new literary age, one in which writers no longer need to feel encumbered by the paper cuts, reading, and excessive use of words traditionally associated with the writing trade.
Writing for Nonreaders in the Postprint Era focuses on the creation of short-form prose that is not intended to be reproduced on pulp fibers. Instant messaging. Twittering. Facebook updates. Prerequisites Students must have completed at least two of the following. Required Reading Materials Literary works, including the online table of contents of the Huffington Post’s Complete Guide to Blogging, will serve as models to be skimmed for thorough analysis. The Writing Is on the Wall: Why Print/Reading Will Go the Way of the Pictograph Week 1: Reading is stoopid Week 4: The Kindle Question. Highlights from SXSW: 7 steps to building trust and credibility with an online audience. Doreen Marchionni spent the last four years studying how journalists can boost their credibility and engagement with digital audiences. She found the simple secret: Interact online and be human.
However, she says, it takes more than simply having a Twitter account and posting story links. “When your audience is able to participate and influence the outcome of a story,” that is conversational journalism, she told me by phone last week. Marchionni, who studied the topic for her Ph.D. at the University of Missouri in 2009, now teaches at Pacific Lutheran University, and is an editor at The Seattle Times. She discusses the findings of her doctoral dissertation Tuesday at SXSW. Her presentation will focus on practical tips newsrooms can take to increase interaction, trust and audience for news websites. Use the tools of the Internet to commit journalism. Reporters need to be on Facebook, Twitter and other social networks. Provide online bio pages with photos.
Bring audiences into the process. Ten Easy Ways to Get More Twitter Followers. PRLog (Press Release) - Feb. 9, 2011 - If you are trying to build your social media presence, having a high number of Twitter followers can help raise your profile and connect you with other interesting and like-minded people. The good news is that you do not have to be a celebrity or a self-proclaimed “social media guru” in order to get a lot of followers. Here are ten simple ways to increase your follower count: 1) Initiate conversation. Talking to people on Twitter establishes rapport with other users. Not only will they start following you, but others who are viewing the conversation may enjoy the exchange and follow as well.
If you are able to get a high profile or celebrity tweeter to mention you, that is even better. 2) Follow people that you find interesting. 3) “Live tweet” newsworthy events. 4) Participate in Follow Friday. 5) Make it personal. 6) Don't self promote too much. 7) Post your Twitter URL anywhere you spend time online. 8) Be easy to find. Getting to know you: CSIRO’s social media monitoring tool. Transcript Glen Paul: G’day, and welcome to CSIROpod. I’m Glen Paul. The internet has revolutionised the way we live and work, and social media is the latest stage of that revolution. It is opening up untold opportunities for Government organisations to learn about customer experiences, whether good or bad, so they can help tailor services to the needs of citizens. To help organisations filter out the relevant comments from social media and online discussion posts CSIRO, in conjunction with Centrelink, is developing a social media monitoring tool.
Joining me on the phone to discuss is Dr Stephen Wan from CSIRO’s Information and Communication Technologies. Stephen, there seems to be no shortage of these social media tracking tools, so why has CSIRO decided to get involved? Dr Wan: Well, there are quite a few tools on the market that do social media monitoring. Glen Paul: OK. And we do the same thing – we don’t try to reinvent the wheel there. Glen Paul: OK. Glen Paul: Right. Engage Your Community - a web conference for community organisations. Social Media Subcouncil / Social Media Outlet Authentication Best Practices. Introduction Members of the Federal Web Managers community have expressed concern that government agencies and organizations are being mimicked or “spoofed” by unofficial third parties on social media sites.
This wiki contains proposed best practices for government agencies and organizations to establish their authenticity when communicating through social media outlets, including recommendations specifically for Facebook, Twitter, YouTube, and Flickr. Table of Contents Please add additional best practices for these and other outlets. General authentication best practices Claim authenticity Be assertive about claiming your authenticity by clearly stating that your social media outlet is official. Provide reciprocal links The simplest way to prove the authenticity of a social media outlet is to link to it from your .gov domain and link to your .gov domain from your social media outlet.
Examples: Speak with a consistent voice and tone Defend your intellectual property. Are you a Social Organisation? | media140 | events, workshops, social technology.