5 Strategic Tips for Creating Killer LinkedIn Company Pages. LinkedIn Company Pages: 5 Things You’re Probably Not Doing. I’m guessing there are features of the LinkedIn Company Pages you are not aware of. If you want to use your Company Page to generate leads or referrals, it’s time to take advantage of the feature-rich LinkedIn Company Page. Multiple-Audience Messaging I am probably most excited about LinkedIn’s newest feature – multiple-audience messaging. This feature now allows businesses to select the demographic that will see its message when they visit your LinkedIn Company Page.
You can now create multiple messages targeted at specific audiences. Products And Services Take advantage of the opportunity to list your company’s products and services on your LinkedIn Company Page. Beta Test Site Your LinkedIn Company Page is a great place to test out your latest advertising strategy. Upload A Video Did you know that for every product and service you put on your Company Page, LinkedIn allows you to upload a YouTube Video that is embedded on the page itself? Connect: Authored by: Brad Friedman. How to optimise LinkedIn's new company pages. Despite its no-nonsense, all-business remit, LinkedIn isn't afraid of cutting a dash in the office and has updated its image in a number of ways recently.
Unlike the changes we’re seeing on some other social networks, LinkedIn’s have all been genuine improvements which put functionality and community first. This week saw major changes to a feature that’s previously been rather frustrating for managers: Company pages. LinkedIn has always concentrated on putting the individual first, so building a unified company presence on the site has had unique challenges in the past. Hopefully this makeover will give companies a chance to give their branding a more dynamic presence. Having just updated Econsultancy’s LinkedIn page, I thought it would be good to run through the major changes and look at ways to optimise your business page on LinkedIn... 1. The first change you’ll spot when you log in to your company page is a request to upload an image. Here’s one I made earlier for Econsultancy: 2. 3. 4. 13 Brands Using LinkedIn Company Page Features the Right Way.
Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, "11 Reasons Your LinkedIn Company Page Sucks. " What can I say? I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. As a marketer, particularly if you're in the B2B game, how could you not leverage that awesome lead generation potential?
Well, it's been several months now, and I wanted to give you LinkedIn marketers out there another chance. Blog RSS Feed Let's get a few low-hanging fruit features out of the way first. News Module Careers Tab. Top 10 LinkedIn Company Pages. Is your company using the Follow Company button yet? Here’s 10 global companies that are utilizing the Follow button and their LinkedIn company page to full effect. According to the Statistics company ZoomSphere, LinkedIn has these companies as illustrated in the infographic (below) in the top 10. Remember that following companies on LinkedIn is not like Twitter or Facebook – it’s largely about employer branding and getting the news direct from companies that mean something to you (like job announcements) to your LinkedIn newsfeed. Most of the companies listed have fully optimised LinkedIn Company pages, including a Careers section (which is a paid feature on LinkedIn Company Pages).
Interestingly Apple do not have a branded Careers Page on LinkedIn, bucking the trend, but all of these companies do post jobs on the professional network. Here’s how many live jobs each of the Top 10 most followed companies on LinkedIn currently have advertised on the professional network: