Mack Collier is a Guest Contributor to the HootSource blog, and author of “ Think Like a Rock Star .” In the last couple of years, there’s been an added emphasis by brands on connecting with their brand advocates, or fans.
Hell hath no fury like a Facebook scorned.
While marketing activities on Twitter are often described by silly, Twitterized words — like tweetathon, twontest and tweetchat — these types of campaigns have proven successful for marketers and brands of all sizes. There are a number of winning Twitter strategies used by top brands, but those same companies tend to mix up the types of individual marketing campaigns they run on Twitter, whether paid or organic. Here are seven successful Twitter marketing campaigns from American Airlines, Network Solutions, UNICEF India, IBM, USA for UNHCR, McDonald's Canada and appbackr. Read about their successes below and share your brand's Twitter campaign victories in the comments. 1.
Lots of people I meet and talk to worry about how they should speak in social media – what their, or indeed their brand’s, tone of voice should be. They recognise that social media is different – structurally (Twitter requires you to express yourself in no more than 140 characters), and in the nature of what you write and how you write it. Online communities and social media allow people who don’t know each other to share thoughts, ideas and information.