Govt.nz Team sur Twitter : "Handy infographic showing usage since launch #analytics... Welcome to Govt.nz | New Zealand Government. Social media: beyond the hype. Most new technologies are met with excitement from some and scepticism by others. Social media is no exception. And even technologies that change society, as communications technologies often do, are eventually seen as passé once they are widely adopted.
Information technology research company Gartner coined the concept of a ‘hype cycle’ to describe perceptions of new technologies as they are introduced and adopted. It’s a useful way of thinking about new technology in perspective, recognising the need to separating the hype and scepticism about new technologies from the practical benefits that will emerge over time as they are widely adopted. Phones, radios, television, email, and mobile phones were all once novel technologies. So where is social media in the hype cycle? To answer that question, try asking yourself: Do your staff use social media in their professional or personal lives?
Unlike the Corporate Media, Citizens Aren’t Buying Romney’s Debate Lies. A new tool was applied to social media following the presidential debate, and it showed that public sentiment was Obama won on substance, whereas Romney appeared to win by lying. The ability of social media to spread the word about fact-checks has changed the game. NBC used a tool called ForSight, used to gauge public opinion in new media, to conclude that by Friday there was a sustained social media backlash against the punditry calling the Denver presidential debate for Romney. The new meme was that if Romney “won”, he did so by lying, whereas Obama had won on substance. The immediate consensus that Mitt Romney won Wednesday’s presidential debate has eroded significantly as fact-checkers have weighed in and supporters of President Barack Obama have fought back, according to NBCPolitics’ computer-assisted analysis of more than 1.3 million post-debate comments on social media.
I am not presenting these revelations to argue that Obama won the debate. Image: NBC. All my + Statistics. 5 Top Google+ Tools and Apps for Marketing Pros. Are you looking for Google+ apps and resources to enhance your marketing? This article reveals five categories of tools and apps you can employ to greatly enhance your Google+ experience. Check this out: Thirty-six percent of brands on Google+ have seen a 100% increase in circle size in less than 3 months, according to a recent study by Simply Measured. This is a stunning metric when one considers that there’s no Google+ advertising platform to fuel campaigns. Brands are forced to use great content to engage and can’t “pay to play” by using sponsored stories or other advertising gimmicks.
A Bad Workman Blames His Tools With this spike in activity, developers are scrambling to create tools to help businesses of all sizes manage, integrate and promote their Google+ communities. This new frontier is a bit rocky as the needs driving Google+ management are still taking shape. Once you’ve got your roadmap, I hope a few of the tools below will help you on your journey. #1: Google+ Widgets inShare733. How to measure Google Plus with analytics. G+ stats analytics.
HootGuide: Using Google Analytics with HootSuite. Social Media Analytics: Three lessons for success. Last week I had the opportunity to present my views on social media analytics at Business Insider’s Social Media Analytics conference (you can view the slides from my presentation here). The lessons I presented were based on my own experience, both based on my work at SAP but also on discussions with my peers in the industry.
They were centered around the following three key takeaways: 1. Differentiate, but be consistent Although this sounds like an oxymoron, defining a consistent social media analytics framework can help create a common vocabulary and allow you to learn by being able to consistently compare across your various campaigns.
Use case: It starts with understanding what you are trying to accomplish, and then driving your strategy and results based on those objectives. 2. This is an area I see as a very common trap we always seem to fall into, especially as we get started. Are you asking the right questions, or are you 'boiling the ocean'? 3. What do you think? Connect: Business Insider: Social Media Analytics 2011.