The top 30 stats you need to know when marketing to women. Women are earning, spending, and influencing spending at a greater rate than ever before.
In fact, women account for $7 trillion in consumer and business spending in the United States, and over the next decade, they will control two thirds of consumer wealth. Women make or influence 85% of all purchasing decisions, and purchase over 50% of traditional male products, including automobiles, home improvement products and consumer electronics. BUT 91% of women say that advertisers don’t understand them. Recognizing the power and influence of women needs to be a top priority for marketers if they are going to tap into the market’s full potential. I have pulled together 30 surprising stats to help marketers get a handle on this mis-understood demographic.
Earning Power 1. 2. 51% of U.S. 3. 4. Spending Power 5. 6. 7. 75% of women identified themselves as the primary shoppers for their households. New Global Study Reveals Independence Trumps Marriage, Wealth and Professional Success as Important Life Goals for Millennial Women. MARKETING TO WOMEN QUICK FACTS. Gen-Y Women Respond to Interactive, Non-Intrusive Campaigns - Thrive - an advertising company. Generation Y professionals are in their 20s and entering the workforce.
With numbers estimated as high as 70 million, Generation Y (also known as the Millennials) is the fastest growing segment of today’s workforce. As a business you cannot ignore the needs, desires and attitudes of this vast generation. Diversity Magazine. SOUTHPORT, CT –/ -- DiversityBusiness.com /- Unless you have been stranded on a deserted island since birth, you should know that there are differences between men and women.
And while men and women differ in physical, emotional and intellectual attributes, their attractions are also on two separate ends of the marketing spectrum. Men and women have different tastes, styles, likes and dislikes, and while advertising agencies have realized this, they are still not effectively marketing to women. Women today are not the same as they were in the 1920s, 1950s or 1980s. 7 Powerful Insights for Marketing to Women. Big Brands Like Huggies, Tide and Target Aren't Afraid to Break Female Stereotypes. Quick: picture a “mom.”
Fifty years ago, advertisers and their agencies envisioned a domestic dervish spinning through her kitchen, preparing supper with one hand while waxing the floor with the other—despite the fact that the place was already spotless. And they created ads reflecting that idyllic scene. 4 Marketing Tips Targeting Women Social Networks. A well-knitted marketing campaign that successfully targets the heavy female presence on social networking platforms (Facebook, Twitter, LinkedIn and Google+) is one of the best ways to radically improve ROI, drive traffic to your site and increase your conversion rate.
The truth is, it’s not always easy. The most difficult thing to conquer when it comes to marketing for women via the popular social networking platforms is how to outwit and outperform the competition, particularly when that competition is a large brand with a loyal following of female consumers. The following tips will help you to work your best social networking magic on your potential female client and help you to keep that female client for life. Men and women are very different. Venus versus Mars, as they say, complicates the online advertising world; this is why it is important to target your male and female clients through separate online marketing campaigns.
Message to Marketers: How Male and Female Millennials Respond to Different TV Ads - 2012-09-17 17:20:10. Marketing To Women: How To Get It Right. According to a recent report by She-conomy, women account for 85% of all consumer purchases, including everything from autos to health care, and spend about $5 trillion annually, over half of the U.S.
GDP. Women also dominate social sharing and online content creation; according to a report by bazaarvoice, women produced 60% of user-generated content in Q2 of 2011 and, interestingly, are generally more positive than men. So you’d have thought marketers would appreciate the importance of the female demographic. And yet, according to the same report by She-conomy, 91% of women said that advertisers don’t understand them. So where is it going wrong and, more importantly, which companies are getting it right, and how? 1. While coffee outlets such as Starbucks saw a decrease in profits during the recent recession, McDonald's added some gloss to its inexpensive image by opening McCafe outlets, offering up-market coffee to appeal to a wider demographic. 2. 3. 4. 5. 6. The Everyday Collection. By Target. - "Cowgirl" Gory Shows Like the Walking Dead Are a Huge Hit Among Women. Girls, it turns out, just wanna have brains.
It may come as a surprise to many that the highest-rated cable show among women year to date is AMC’s The Walking Dead, far outstripping more conventionally female-targeted programs like The Real Housewives of Atlanta. According to Nielsen live-plus-same-day data, the Feb. 10 mid-season Walking Dead premiere drew a meaty 5.0 rating/11 share among women 18-49, nearly double that of its nearest competition.
Other counterintuitive hits among women include CBS’ guy-friendly The Big Bang Theory (which even bests American Idol on occasion) and Fox’s blood-spattered cop drama The Following. What’s going on here? For starters, gore isn’t necessarily a turn-off for women, said Horizon Media research director Brad Adgate. Then, there are the underperformers. How Advertisers Failed Women in 2012. Advertising FAILS 2012: The 9 Worst Ads For Women This Year.
media.onsugar.com/static/imgs/WhyYWomen.pdf. Gen-Y Women Respond to Interactive, Non-Intrusive Campaigns. The “Why Y Women” report (pdf), which examined both the sphere of influence and generational differences between Gen X and Y women also revealed that two-thirds (67%) of Generation X women say that Generation Y women make up the most influential age group when it comes to defining trends in popular culture.
Y Women ‘Major’ Force According to PopSugar Media, study results suggest that Generation Y women are a major force in determining cultural trends and setting the pace for style. bpwfoundation.org/documents/uploads/YC_SummaryReport_Final.pdf. Millennial Women Disproportionately Influential. Millennial Women - What Millennial Women Think. Millennial women - born between 1980 and 1995 - are part of a generation that's bigger than the baby boomers and more influential.
Studies indicate that millennial women believe work-life balance is achievable and don't see gender bias as an issue. They're entering a workforce that is 50% women and will soon dominate the workplace. If you're a millennial woman, how do you see yourself as different from previous generations, and what are your expectations for the future? If you have not already seen it, I would recommend watching the 60 Minutes show "The Millennials are Coming". It is an interesting look at the expectations of post-boomer generations. —DrDianeHamilton. bpwfoundation.org/documents/uploads/YC_SummaryReport_Final.pdf. Women More Likely to Be Democrats, Regardless of Age. PRINCETON, NJ -- A new Gallup analysis of almost 150,000 interviews conducted from January through May of this year sheds new light on the substantial gender gap that exists in American politics today.
Not only are women significantly more likely than men to identify as Democrats, and less likely to identify as independents, but -- with only slight variation -- this gap is evident across all ages, from 18 to 85, and within all major racial, ethnic, and marital-status segments of society. A recent Gallup analysis confirmed the existence of a fundamental gender gap in American political party identification today, although the exact nature of that gap has varied over recent years.
The major distinction in political party identification today seems to revolve around the percentage of each gender who identify as Democrats versus independents; men and women have been similar in terms of identification with the Republican Party this year. The Age Factor Racial and Ethnic Groups. The Lofty Aspirations of Millennial Women.
While reading a recent article about the tradeoff between pursuing a “creative” career and earning real money, this jumped out at me: [Economist Sylvia Ann Hewlett] and her collaborators at the Center for Talent Innovation studied the motivations of men and women at work and found that while men’s primary incentives are relatively simple—money and power—women are motivated by seven discrete factors. “It’s not just time for family. Stay-at-Home Moms Report More Depression, Sadness, Anger. May 18, 2012 by Elizabeth Mendes, Lydia Saad, and Kyley McGeeney WASHINGTON, D.C. -- The degree of difficulty of being a stay-at-home parent is evident in a new Gallup analysis of more than 60,000 U.S. women interviewed in 2012.
The Future's In Their Hands - Gen. Y Women's Career And Life Goals. How "Progressive" Is Gen Y on Gender, Really? - Erica Dhawan. By Erica Dhawan | 11:00 AM November 15, 2012 Existing research portrays Gen Y as more open than the baby boomer generation to work-life balance and modern gender roles: stay-at-home-dads, flexible schedules, and at-home virtual teams. Research by the Families and Work Institute found that 50% of Gen Y place higher priority on family than work, 37% place the same priority on their work and family, and only 13% place higher priority on work than their family. According to a 2007 survey conducted by Robert Half International, nearly three-quarters (73%) of Gen Y professionals are worried about balancing a career with personal obligations. In addition, a 2011 survey completed by GfK Custom Research stated that more than 40% of young professionals are frequently stressed by a lack of work-life balance, the largest of all age groups surveyed.
Not surprisingly, Gen Y and Boomers also look differently at gender roles in the home. Here’s what I found out. Rising to the Top a Low Priority for Women. While young female professionals have many career goals, ascending to the top of their company is not one of them, new research shows. The study discovered that millennial women have little interest or desire to assume a top leadership position. Specifically, just 15 percent of women between ages 21 and 33 would want to be the No. 1 leader of a large or prominent organization, the study by public relations firm Zeno Group found. An overriding theme among millennial women in the survey was an unwillingness to make the personal sacrifices they believe are linked to their ability to climb the corporate ladder. Booze, Bras and Husbands: What Women Want According to Vintage Advertising. When it comes to the history of our gender, nothing is quite as fascinating and disturbing as the history of advertising as it relates to women.
Vintage ads for, about, and featuring the fairer sex range from retro-cute to scarily sexist with their portrayal of women. WATCH: Adding Retro Flair to Your Wardrobe But we like to look back at these vintage ads for everything from cocktails to underwear to feminine hygiene products to remember how far we've come as well as how far we are from where we need to be in the world of advertising. Millennial Women Don't Want Top Jobs, Says Study.