Six reasons why your business needs to curate content. My life is lived in a sea of information. Some days, it feels like I’m swimming. Other days, more like I’m drowning. There’s more information out there than any of us can handle and this presents both a problem and an opportunity for business and marketing communicators. The problem is that information overload can produce so much noise that we fail to detect clear signals.
The opportunity, on the other hand, lies in the antidote to too much noise: finding and sharing great content; in a word, curation. Effective content curation involves three key activities: • finding high quality content in your area of knowledge; • contextualizing that content for your target audience • distributing and sharing that content within your networks. Here are some reasons why content curation makes sense strategically for your business: 1. In many areas of business, technical knowledge of products and the markets in which you sell them contributes to your success. Follow thought leaders in your industry. Pinterest leads content curation boom.
There’s been a lot of buzz lately around new social media networks focused on content curation.
Pinterest, a virtual pinboard that lets you collect and post your favourite things on the web, is driving the most interest. But others, such as Buyosphere, an online shopping destination based on community recommendations, are gaining traction. To say Pinterest is growing quickly is an understatement. According to a report from Shareaholic, Pinterest now drives more referral traffic than YouTube, Google+ and LinkedIn combined. It recently became the fastest website to attract more than 10 million unique monthly visitors. Interior designers are sharing images that inspire them, and the DIY crowd is sharing a never-ending supply of new projects to try out. Brands such as Whole Foods Market have jumped on the Pinterest bandwagon, creating visually appealing pinboards on topics ranging from desserts to vegetables and holiday dinners.
Special to The Globe and Mail. 5 Ways Entrepreneurs Can Use Pinterest to Boost Their Business. Are you addicted yet? I’m referring to the Palo Alto- based social networking and visual bookmarking site, Pinterest. Co-founded by Ben Silberman, Paul Sciarra, and Evan Sharp, relatively unknown entrepreneurs (until now), the three founders have managed to secure financial backing from Silicon Valley and $27 million in venture capital to date.
Not too shabby for a company that has been hailed as the next big thing in social media. Rumor even has it that the site, developed in late 2009, is driving more referral traffic than Google+. Vision Boards for the Early Adopter Masses Pinterest has taken an old concept — “vision boarding” — and made it new. But before you spend too much time pinning for pleasure, here are five simple ways you can unleash your “pinning purpose” and boost your business using Pinterest. 1. There’s no need to spend hours recreating the wheel. Pinterest for Brands: 5 Hot Tips. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
We've all been hearing a lot about Pinterest lately, so you're probably wondering whether you should take the plunge and create a profile for your company. We say you go for it, especially if women are your target consumers — 70% of pinners are female. Pinterest has a highly engaged audience — a reported 3.3 million users logging more than 421 million pageviews — so there's plenty of opportunity for brands to flesh out pinboards and catch pinners' eyes. First, let's go through a quick explanation of how it works.
Pinterest is a visual social discovery network. Sounds fun, right? 1. Pinterest designer and co-founder Evan Sharp sums it up well: "For most consumer brands, the idea behind your brand makes sense on Pinterest. " On your page, you can curate as many boards as you like.