Improving Your Law Firm Blog Content. I read Steve Matthew’s Slaw.ca column today Web Law Predictions for 2012 with great interest.
I noted especially the prediction that “Firms Abandon Content, Blame Subsequent Failures on Social Media,” with the implication that firms can’t just by-pass creating great blog content and expect to get traction and otherwise build their reputations online. One great start to blogging is to think about commentary that would have previously gone out via newsletter or email to clients, and make that available on the internet via a blog. However, writing for the printed text and writing for the web are two different things. Write for your audience First, you must consider your audience. Have a look at what else your audience reads and figure out what appeals to them. Make blog posts more readable It can be more difficult to parse text online, and so we use a number of techniques to break up text for a blog: Consider breaking up a longer written article into a few smaller blog posts.
Vary the content. More power to the company blog. As a former newspaper reporter and long-time blogger, I’m a huge advocate of corporate blogs, particularly for small businesses with limited marketing budgets.
When I’m talking with clients about their social media plans, they frequently talk about Twitter, Facebook and LinkedIn, rarely mentioning blogs. The recalcitrance may be due to the fact that blogs take ideas, creativity, writing skills and time, which makes them more difficult and challenging than sending out a tweet or an update. Despite the work involved, blogs are a powerful and effective tool for businesses because they offer a variety of ways to provide existing and potential customers with insight and information that is difficult to deliver via Twitter, Facebook, YouTube or LinkedIn.
On a blog, a company can demonstrate thought leadership, discuss new ideas, highlight new products or services, and provide readers with timely information about trends and developments. Special to The Globe and Mail. The Sartorialist − BoF – The Business of Fashion. PARIS, France — With high-profile campaigns for Burberry and DKNY Jeans, a best-selling book, and a place on TIME magazine’s 2007 list of Top 100 Design Influencers, Scott Schuman is the streetstyle blogger that paved the way for hundreds of others who have followed in his trailblazing footsteps.
For the fashion flock, being shot for The Sartorialist website is still the ultimate badge of honour. But Mr. Schuman’s influence is felt far beyond the blogosphere. His beautifully framed photos, which feature fashion insiders and football fans alike, now appear on mood boards in design studios around the world. His photographic style has inspired countless advertising campaigns and editorials. This week, as he celebrates his blog’s sixth anniversary, traffic numbers are spiking. This could turn out to be a particularly savvy investment of time and money.
According to Mr. “I knew exactly what I wanted to do. In 2008, James Danziger called. Mr. And talk their language he does. Top tips for creating a video blog for your business. Getting videos into the mix can add extra oomph to a business owner's blog.
In helping entrepreneurs make the most of their websites, I've generally found that visitors to a blog with videos spend twice if not triple the time on it than they would with a site that's only text and pictures. The videos make the site more personal for prospective customers because seeing you in a video is more like meeting you in person. You also don't need to produce video daily like a written blog. It can be something you do once a week or even once a month.
The whole idea is to create excitement and expectation around the video, because it's going beyond the usual 300-word or 400-word written blog post. It doesn't take a lot to start using video in blogs. When you're done, watch the presentation with a critical eye toward detail. Ensuring the video looks acceptable is just the first step in making sure your video blogging is meeting the needs of your business.
Know your audience.