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Google vs. Apple - maps war

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A letter from Tim Cook on Maps. Wsdot: Although #ios6 may say... Apple Maps Version of the Famous New Yorker Cover of New York City. The Amazing iOS 6 Maps. Wsdot : Although #ios6 may say... Apple on Its iOS 6 Maps: Things Can Only Get Better. Apple’s Maps app for iOS 6. Maybe Apple should have slapped beta — the label it reserves for unpolished technologies like Siri — on its new maps application. After the maps in its new iOS 6 mobile operating system were greeted with widespread criticism after its release on Wednesday, the company issued a statement Thursday saying that it is working hard to improve the technology. “We launched this new map service knowing that it is a major initiative and we are just getting started with it,” said Trudy Muller, an Apple spokeswoman.

“We are continuously improving it, and as Maps is a cloud-based solution, the more people use it, the better it will get. We’re also working with developers to integrate some of the amazing transit apps in the App Store into iOS Maps. The response to Apple’s mapping service has been unusually harsh for a company that typically puts far more care into delivering polished products. Some of the criticisms were tongue-in-cheek. Source: Apple Aggressively Recruiting Ex-Google Maps Staff To Build Out iOS Maps. Apple is going after people with experience working on Google Maps to develop its own product, according to a source with connections on both teams. Using recruiters, Apple is pursuing a strategy of luring away Google Maps employees who helped develop the search giant’s product on contract, and many of those individuals seem eager to accept due in part to the opportunity Apple represents to build new product, instead of just doing “tedious updates” on a largely complete platform.

My source — a contractor who worked on Google Maps as part of a massive undertaking to integrate Street View and newly licensed third-party data to improve European coverage, as well as develop the platform’s turn-by-turn navigation — says that when attention turned to indoor mapping, things started to become less interesting and a lot of staff began looking around for other opportunities. That turned out to be good timing for Cupertino. Here’s what my source describes happening around that time: Google says Maps not waiting in wings for iPhone 5. Google Working on Maps for iPhone, iPad. Theamazingios6maps.tumblr.comA melting map of Las Vegas. FacebookTwitterGoogle+SaveEmailSharePrint People pining for a Google Maps app on their Apple devices will get one eventually, but likely not for another couple months or so.

Google is developing a maps application for iPhone and iPad that it is seeking to finish by the end of the year, according to people involved with the effort who declined to be named because of the nature of their work. There has been widespread speculation about whether and when Google would release a maps application for Apple devices since Apple released a new version of its iOS operating system with an Apple-made maps service. One reason that it will take Google some time to build the iPhone app: it expected the app with Google’s maps to remain on the iPhone for some time, based on the contract between the two companies, and was caught off guard when Apple decided to build a new application to replace the old one.