Life imitates art as Warhol-inspired soup goes on sale - News - Art. Campbell's Soup has launched a series of four canned tomato soups with labels that pay homage to Warhol's 1962 work of art "32 Campbell's Soup Cans. " Timed to coincide with the 50th anniversary of Warhol's first solo exhibition, about 1.2 million cans of the tomato soup will be sold in Target stores across the United States for 75 cents each. The company's design team, working with The Andy Warhol Foundation for the Visual Arts, created four different labels in vibrant combinations such as pink and teal for the tomato soup that went on sale this month. "This is not something that we do everyday," said Liesl Henderson, director of communications for Campbell's Soup, adding that the Warhol Foundation was very protective of the artist's legacy.
"But we've maintained a collaborative relationship with the Warhol Foundation over the years, and there's a fascination, it seems, with all things Warhol. " "Things like that had never been done before. Reuters. Campbell Celebrates Andy Warhol and 50 Years of Pop Culture History | Macfadden Communications Group. To celebrate the 50th anniversary of Andy Warhol’s 1962 famed work, 32 Campbell’s Soup Cans, Campbell Soup Company is introducing limited-edition cans of Campbell’s Tomato soup with labels derived from original Warhol artwork.
The four specially-designed labels reflect Warhol’s pop-art style and use vibrant, eye-catching color combinations like orange and blue, and pink and teal. When asked why he painted Campbell’s soup cans, Warhol famously quipped, “I used to have the same [Campbell’s soup] lunch every day for twenty years.” For his first solo gallery exhibition held in Los Angeles in 1962, Warhol exhibited his famous paintings of Campbell’s soup – 32 Campbell’s Soup Cans.
Each of the thirty-two canvases depicted one variety of soup and was displayed side-by-side like cans of soup on a grocery store shelf. The painting helped launch Warhol’s career and ushered in Pop Art as a major art movement in the United States. “Campbell’s Condensed soup is an iconic brand. Campbell’s Celebrates Andy Warhol with 50th Anniversary Soup Cans. In celebrating the 50th anniversary of Andy Warhol‘s iconic 32 Campbell’s Soup Cans (1962), Campbell’s is set to introduce limited edition versions of its tomato soup cans with labels reflecting Warhol’s signature pop-art style. Replacing the usual red, white and gold look will be four new designs that include hues of blue and green alongside orange, pink and more. Created in conjunction with The Andy Warhol Foundation, the special 10.75oz cans are set to be available beginning September 2, 2012 at select Target locations across the U.S.
Source: Grocery Headquarters. I hear you like Tomato Soup. As product marketing manager for Campbell's, William MacFarland must have been overjoyed with the incredible public reaction to Andy Warhol's first exhibition as a fine artist in 1962, as present at the gallery was his now world-famous Campbell's Soup Cans piece: 32 silkscreened portraits, each representing a different variety of the company's soup product, all arranged in a single line. The work provoked huge debate in all corners of the art world and helped bring the Pop art movement to the masses; all the while holding a certain brand in the limelight. In 1964, as Warhol's star continued to rise, MacFarland decided to make his pleasure known to the artist by way of the following letter. Some complimentary cans of soup soon followed. Transcript follows. Recommended reading: The Philosophy of Andy Warhol : (From A to B and Back Again).
Transcript Campbell SOUP Company CAMDEN 1, NEW JERSEYMay 19, 1964Mr. It's with regret, Mr. Warhol... As we all sit back in our chairs, bathing in hindsight, the temptation to laugh and cringe at Alfred Barr's decision to turn down a piece of art from Andy Warhol is almost overwhelming. But then it wasn't until the '60s that Warhol began producing the Pop Art he's now famous for, and in fact he had already participated in a group exhibition that very year in the very museum from which this letter came, so MoMA clearly saw potential in him already.
Just not enough to accept his gift. Transcript follows. (Source: Douglas Wilson; Image of Andy Warhol via.) Transcript THE MUSEUM OF MODERN ART NEW YORK 19THE MUSEUM COLLECTIONS11 WEST 53rd STREET TELEPHONE: CIRCLE 5-8900 CABLES: MODERNART, NEW YORKOctober 18, 1956Dear Mr.