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Balmain. Saint Laurent Paris. Gucci. Chanel. Prada. Dior. Jason Wu. AllSaints Spitalfields. Calvin Klein. Vivienne Westwood. Burberrry - REGENT STREET London. Technology has been woven throughout the period architecture of the building, to enhance today's customer experiences and incorporate future advancements. Digital innovations in Burberry Regent Street include: Immersive audiovisual experiences Evolving the Burberry Retail Theatre concept, nearly 500 speakers and 100 screens more closely engage customers through emotive brand content, including disruptive digital takeovers – such as digital rain showers - synchronised across all screens and speakers at selected moments throughout the day. Innovative use of radio-frequency identification technology (RFID) Woven into selected apparel and accessories, this triggers bespoke multimedia content relevant to the products.

Mirrors turn instantly to screens with runway footage and exclusive video. Digitally-enabled gallery and events spaces Satellite technology enables the livestreaming of events from other locations into the store. Custom built digital signage Enhanced personalisation. BALMAIN. Isabel Marant. Dr. Martens Airwair- Shoes, Boots and Sandals -HOME. Freelance.

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