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AdWords To End Product Extensions As PLAs Take Over
AdWords product extensions will soon be heading off into the sunset. They are leaving quietly, too.
Google Makes a Big Impression and Bing Adds Sitelinks
You can already do some pretty interesting stuff with the existing Google Impression Share data – my favorite of which, having been taught by Jeff Allen and Sean Quadlin , is reverse engineering your potential maximum budget based on lost Impression Share. Imagine then, if you will, their reaction to last week’s release on the Google AdWords blog detailing the new Impression Share reporting changes!
This is another one that I’ve been guilty of myself: thinking that ads should be in the top 3 ad positions at all times. Thinking the top three positions is the only place you can see good returns is a total myth. One that I plan on bustin’!
How To Find Your Optimal Ad Position
How to Improve Low Quality Score Keywords: A Case Study
Google is judging your keywords for quality, judging them hard.
As part of our ongoing series on automation and time-saving , we felt that talking about AdWords’ Cost-Per-Acquisition bidding was a must. Aside from the Display Campaign Optimizer , which is a whole post in and of itself that will happen at some point in the future (though sadly not in this series), CPA bidding is the most automated you can get within all of the different AdWords bidding methods.
Deeper Understanding of CPA Bidding
MC Hammer, pictured at a party sponsored by Motorola Xoom, has a team developing a search engine called WireDoo. Say what?
MC Hammer launching his own search engine
Google's agreed to pay out $500 million to settle claims that it profited from ads for illegal Canadian pharmacies.
Google forfeits $500 million for running illegal pharmacy ads
Quality Score in High Resolution
About the author: Craig Danuloff is Founder and President of ClickEquations Inc. developer of the ClickEquations paid search management platform. Since 2004 he has been a respected strategist, writer, and speaker working with companies in the Fortune 100, Internet Retailer 100, and presenting at conferences across the United States and Europe.
Yahoo-Bing Gaining On Google In Some Paid Search Metrics: Report
The Yahoo-Bing paid search partnership has produced a couple positive trends for advertisers, according to new data shared by search marketing agency Efficient Frontier.Here we are. I hope your time here at PPC Academy was productive and you learned a lot because it’s now time for your final exam.