Does DKI Really Work? [Case Study] As dynamic series week continues, we’ve covered how to use dynamic parameters in Bing, dynamic ads with scripts and next we will dive into the question across many search engine marketing professionals minds when it comes to ad testing – Does DKI really work? Below we will review – What is DKI? Does it Really Work? DKI Best Practices. What is DKI By altering the capitalization on {KeyWord:} you can alter the capitalization of the keyword in the ad. DKI can be used in the Headline, Description 1, Description 2 and in the Display URL. If the keyword in the ad group that the user searched for was “Where can I buy me some dirty diapers” (I really hope that is not an actual keyword or search query!!)
Here are some links on specifics for using DKI in AdWords and Bing. Does DKI really work? I’ll be honest I was a little surprised by the results. In the select accounts we used in this case study, lead generation seemed to benefit more from DKI. DKI Best Practices Conclusion. Why My Landing Pages Trump Your SEO and PPC Pages Everytime. Landing page optimization is big business for successful PPC campaigns. Google’s weighting of where a paid ad will show and how much each click costs is factored, in part, on the quality of the landing page the ad leads to. But, on the SEO side of things, you don’t hear a lot about “landing pages.” That’s all stuff for ads, right? PPC has “landing pages,” SEO has “optimized pages,” and they tend to be worlds apart. But that’s the problem. We shouldn’t think of landing pages and optimized pages as two separate types of pages. Nor should they be two separate “actions” being taken to a page. Landing pages need to be optimized, and optimized pages need to work as solid landing pages.
What Makes A Good Landing Page? In order to create a good landing page there are a few basic elements that need to be in play. Strong HeadlineTopically Focused ContentBenefit-Oriented ContentScannable ContentVisual ClarityCall-to-ActionTesting What Makes A Good Optimized Page? How To Run Remarketing Like A Boss. Exploring the Google Display Network: How to Generate More Leads from Display Ads. Enhanced Campaigns Migration Spikes CPA. The Top 25 Most Influential PPC Experts 2013. What Is Considered A 'Good' CTR? AdWords To End Product Extensions As PLAs Take Over.
AdWords product extensions will soon be heading off into the sunset. They are leaving quietly, too. Brad Geddes noticed the announcement in the AdWords agency newsletter, but no other formal notification has been communicated to advertisers. Product extensions will disappear from the campaign set-up flow on May 20th. Google eventually let product extensions be outrun by Product Listing Ads. As Geddes notes, when Google launched PLAs, product extensions were reduced to a less-than-compelling line of text and price.
Here’s a pictorial walk down memory lane: U.S. debut in 2009 When PLAs roll out to U.S. Mobile debut in June 2011 The final incarnation post-PLA Related Topics: Channel: SEM | Google: AdWords | Google: AdWords: Product Listing Ads. Google Makes a Big Impression and Bing Adds Sitelinks. How To Find Your Optimal Ad Position. How to Improve Low Quality Score Keywords: A Case Study. Facebook Ads Improve Results for Search Campaigns. Do Facebook ads work? It’s a question that has, for many, become as troublesome as a Zen koan. Everyone seems to have their own explanation for what Facebook ads should or shouldn’t do for your marketing campaigns. Yet, most seem to suggest that we need to look beyond actual clicks, and come to an understanding that they influence conversions, but you have to look beyond your analytics to see the results.
Even Facebook executives have taken to saying that one must look beyond actual statistics to find the good in Facebook ads. This is a little bit like a drug company saying that you must ignore the fact that you still feel pain when you take their pain medication; it really doesn’t make for a good method of selling your product.
Measuring Results The results may be somewhat confounding and difficult to measure, because marketers may be looking in the wrong place. The results of any online campaign should be viewed, analyzed, and interpreted. Facebook Adds Life to Search Set Phasers to Sell. Deeper Understanding of CPA Bidding. Photos de Anthony F. Coleman. MC Hammer launching his own search engine. MC Hammer, pictured at a party sponsored by Motorola Xoom, has a team developing a search engine called WireDoo. Say what? Rapper MC Hammer launches a new ... search engineWireDoo will give search results, plus results for possibly related topics, Hammer says (CNN) -- You can't Google this.
OK, maybe you can. But MC Hammer doesn't want you to. The venerable rapper, who helped usher hip-hop into the pop mainstream in the early '90s, has rolled out a search engine he hopes will outperform Google, Bing and other established tools. The project, called WireDoo, has been two years in the making, said Hammer (real name Stanley Burrell) Wednesday at the Web 2.0 summit in San Francisco. At the conference, he said what will make his search tool better than Google (or, too legit to quit, if you will) will be its "deep search" ability.
"It's about relationships beyond just the keywords," he said, according to Mashable, a CNN.com content partner. Other details about the product were scarce. Google forfeits $500 million for running illegal pharmacy ads. Google's agreed to pay out $500 million to settle claims that it profited from ads for illegal Canadian pharmacies. It's one of the biggest financial forfeiture penalties ever. By allowing the companies to place ads through the AdWords program, says the Justice Department, the company contributed to the illegal import of controlled and non-controlled prescription drugs. Google, says the Justice Department, knew it was illegal as early as 2003. "This investigation is about the patently unsafe, unlawful, importation of prescription drugs by Canadian online pharmacies, with Google’s knowledge and assistance, into the United States, directly to US consumers," says US attorney Peter F Neronha.
"It is about taking a significant step forward in limiting the ability of rogue on-line pharmacies from reaching US consumers, by compelling Google to change its behavior. The Justice Department probe came about by chance, as part of an investigation into a multi-million-dollar financial fraud. Quality Score in High Resolution. About the author: Craig Danuloff is Founder and President of ClickEquations Inc. developer of the ClickEquations paid search management platform. Since 2004 he has been a respected strategist, writer, and speaker working with companies in the Fortune 100, Internet Retailer 100, and presenting at conferences across the United States and Europe.
Craig was Founder and CEO of iCat Corporation, an early leading ecommerce software provider which was acquired by Intel Corp. Earlier in his career he spent two years as President of an early-stage venture fund, worked in Business Development at Aldus Corporation, and founded one of the first desktop publishing service bureaus in the U.S. Craig is the author of over 20 best-selling computer books. He is a graduate of the University of Colorado Leeds School of Business. Authored by Craig Danuloff Quality score has been confusing and confounding paid search managers for years.
Advanced Reviews -Brad Geddes, Certified Knowledge Publication Date: Language: Marketing Transformation Week. Yahoo-Bing Gaining On Google In Some Paid Search Metrics: Report. The Yahoo-Bing paid search partnership has produced a couple positive trends for advertisers, according to new data shared by search marketing agency Efficient Frontier. As a preview to its usual quarterly overview, Efficient Frontier has published some early data on its blog with some findings about the Yahoo-Bing transition. The company says that the transition led to small drops in click share and spend share, and a larger drop in overall paid search ad impressions for Yahoo-Bing.
But, the flip side of that was a gain in revenue-per-click (RPC). Efficient Frontier says revenue-per-click on Yahoo-Bing used to be about 20% lower than on Google, but the two are even now (as shown above). As the chart shows, Yahoo-Bing have seen a moderate increase in RPC, while Google’s dropped in the 4th quarter. The company also says advertisers on Yahoo-Bing saw better ROI than expected, and the combined platform is providing ROI that’s “about the same as Google now.”
PPC Academy Final Exam: Test Your Paid Search Knowledge. Is Google Changing Quality Score Rules Again? In the past few months, two significant issues have been messing with AdWords quality scores—or at least with how many of us perceive quality scores. Google has developed several bugs in how it displays quality score.Keywords with low quality scores are acting like keywords with high quality scores. Google Quality Score Display Bugs Google’s quality score bugs have been well documented. I’ve seen reports of quality score in AdWords accounts not matching what’s being displayed in the AdWords editor. How Quality Score Affects Ad Display When a keyword has a low quality score, several ad features stop working: Ads are not displayed in the premium positions (above the organic results). Other features stop working as well until you finally receive the message that the ad is not being displayed due to low quality score. Low Quality Score Keywords Eligible to be Displayed That number seems to have been lowered.
Low Quality Score Keywords In Top Positions However, that seems to be changing. Google Adwords. MSN adCenter. Facebook Ad Manager. Yahoo Sponsored Search.