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AdWords product extensions will soon be heading off into the sunset. They are leaving quietly, too.
You can already do some pretty interesting stuff with the existing Google Impression Share data – my favorite of which, having been taught by Jeff Allen and Sean Quadlin , is reverse engineering your potential maximum budget based on lost Impression Share. Imagine then, if you will, their reaction to last week’s release on the Google AdWords blog detailing the new Impression Share reporting changes!
This is another one that I’ve been guilty of myself: thinking that ads should be in the top 3 ad positions at all times. Thinking the top three positions is the only place you can see good returns is a total myth. One that I plan on bustin’!
Google is judging your keywords for quality, judging them hard.
Do Facebook ads work?
As part of our ongoing series on automation and time-saving , we felt that talking about AdWords’ Cost-Per-Acquisition bidding was a must. Aside from the Display Campaign Optimizer , which is a whole post in and of itself that will happen at some point in the future (though sadly not in this series), CPA bidding is the most automated you can get within all of the different AdWords bidding methods.
MC Hammer, pictured at a party sponsored by Motorola Xoom, has a team developing a search engine called WireDoo. Say what?
Google's agreed to pay out $500 million to settle claims that it profited from ads for illegal Canadian pharmacies.
About the author: Craig Danuloff is Founder and President of ClickEquations Inc. developer of the ClickEquations paid search management platform. Since 2004 he has been a respected strategist, writer, and speaker working with companies in the Fortune 100, Internet Retailer 100, and presenting at conferences across the United States and Europe.
The Yahoo-Bing paid search partnership has produced a couple positive trends for advertisers, according to new data shared by search marketing agency Efficient Frontier.
Here we are. I hope your time here at PPC Academy was productive and you learned a lot because it’s now time for your final exam.
In the past few months, two significant issues have been messing with AdWords quality scores—or at least with how many of us perceive quality scores. Google has developed several bugs in how it displays quality score. Keywords with low quality scores are acting like keywords with high quality scores.
Keywords are what people search for on Google. Your ad appears beside relevant search results. You create your ads