FONTS | Fonts Cafe. What Font is. The Art of Type: Baseline Basics. Frames are handy, but for precise positioning, there’s nothing like a baseline The best way to measure the relative positions of text blocks on the page is by reckoning from their baselines, those invisible lines upon which typeset characters appear to sit. A subtitle sits so many points base-to-base below its title; a byline sits so many points base-to-base below the subtitle; and so on.
In the traditional typographic scheme of things, everything has a baseline. The bottom edge of a photo is its baseline; the bottom edge of a rule is its baseline; and of course, every text line has its own baseline. This is logical and fine, but the scheme is complicated by frames, those computer-generated vessels that hold the type we set. Control the baselines The keys to having control over the positions of your text’s baselines are fairly well hidden. If you need your type to visually align at the top of the frame, you can choose one of the character-height-based measurements.
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