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A new joint survey by Forrester Research and Association of National Advertisers shows that Social Media Ad spending continues to grow at the expense of TV advertising. The survey questioned 104 US advertisers across 21 industries with an estimated combined media budget of $14 billion. The advertisers include organizations such as Cisco Systems, GlaxoSmithKline, ING, Kraft, Marriott, State Farm and Clorox.
Survey: Social Media Continues To Steal TV Ad Dollars
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