Social Whispers - Swap for a tweet or a Facebook post. How to Increase Your Social Media Click-Through Rates. Want more traffic to your website? What if you could double the click-through rates of your social media updates? Extra traffic from Facebook, LinkedIn and Twitter would be nice, right? In this article you’ll discover four steps for crafting a great call to action that improves click-throughs. Why Driving Traffic Matters Your website is the hub of your online marketing efforts. It’s where your audience can find the answers to their questions and where you deepen relationships with readers, offer value to visitors, and yes, maybe even encourage email signups and purchases. In an ideal world, you’d be funneling all of your social fans and followers to your website so you could do just that. When you share your latest blog post on Facebook, you want your fans to click through and read it on your website.
Unfortunately, it’s been a time-honored struggle for businesses to get potential customers to take action. In most cases, you need to give them a little push. . #3: Create a Cohesive Message. Delicious - Discover Yourself! 35 Facebook Timeline Covers of Successful Brands For Your Inspiration. The introduction of the Facebook Timeline feature for brands caught the eyes of almost all brand marketers who then came up with new and creative ways to attract more visitors through their fanpage.
One of the best visual way to do so is with a creative Timeline Cover. While personal users use it to show their favourite people, places or to showcase their creativity, brands are putting the space to good use to promote their products, campaigns, latest offers and updates. It gives us a great opportunity to learn from their design and marketing strategies and to benefit from the way their approach their branding techniques.
To illustrate this, feast your eyes on 35 creative and inspirational Facebook Timeline Covers as used by brands. While going down the list, note your favorite and share your choice with us in the comments section. If you have other cool and creative timeline covers for brands to show us, drop us the link. AmsterdamPrinting. Apple. AT&T. BaconHotSauce. Ben & Jerry’s. Google + The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including social media management tools. Google+ Brand pages may have debuted just a few months ago, but many companies have already flocked to the social media platform to reach out to new fans.
And it's not just the big companies that are adopting brand pages: Google+ Group Product Manager Christian Oestlien says small businesses are also jumping on the Google+ band wagon. "We have obviously a lot of involvement in the local space," Oestlien says. "We're seeing a lot of small businesses get on Google+ and use that to directly engage with their audiences. " But Google+ isn't like all other social media websites.
"For example, if you're a finance-oriented media company, make sure you're posting stuff that's interesting and relevant in that category and that you're engaging with your audience," Oestlien advises. 1. 2. 3. 10 Free Brand Monitoring Tools.