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Facebook continues to be the most powerful social network on the planet with over 750 million active users. By encouraging the visitor to first “Like” your fan page in order to receive a free trial, coupon or even specialized information, you can significantly increase fan conversion rates , while giving real value in becoming a fan,” says Richard Krueger , co-author of Facebook Marketing for Dummies . Daniel Sundin “People who Like your brand on Facebook expect your posts to be at least somewhat related to your brand or industry. Keeping your focus so narrow may seem limiting, especially if you’re the one crafting the posts each day. Instead, think of it as a creative challenge ,” says Daniel Sundin , community manager at PETCO .

13 Hot Facebook Marketing Tips From the Top Pros | Social Media Examiner

http://www.socialmediaexaminer.com/13-hot-facebook-marketing-tips-from-the-top-pros/#more-10994
Two new reports recently released have shared an insight into how businesses can make their Facebook page more successful by making their fans more engaged in the content shared. The first report is from Buddy Media who collected data from 200 of its clients’ pages. It found that time is an important factor in determining the success of a Facebook post.

Top Tips to Increase Engagement on Your Facebook Page | Blog.Link2city.com

http://blog.link2city.com/social-media/top-tips-to-increase-engagement-on-your-facebook-page/
Do you feel overwhelmed by Facebook? Wouldn’t it be nice to know specific daily actions you can take to get real results on your Facebook page ? You’ve come to the right place. Facebook marketing, when done right, is an extremely powerful tool. It can increase your leads, attract highly targeted prospects and position you as a sought-after industry leader. http://www.socialmediaexaminer.com/6-daily-habits-for-facebook-marketing-success/

6 Daily Habits for Facebook Marketing Success | Social Media Examiner

jeffbullas

Bloggers are starting to wake up to the fact that a Facebook page is now a necessity for marketing their brand and spreading their ideas to a global audience. It is only recently that bloggers have started to embrace Facebook as a legitimate marketing platform for engaging and selling their services and products and communicate with their fans and followers. Bloggers in the past were very much email marketing centric in their approach to aggregate and build their subscriber database. Over the last 2 years bloggers realized that Twitter was also a very effective and highly leveraged social media marketing platform to link back to their blog and engage with a highly targeted audience. http://www.jeffbullas.com/2011/06/13/how-to-create-a-5-step-facebook-marketing-strategy-for-your-blog/
Dave Kerpen is the CEO of Likeable , a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena. He is author of Likeable Social Media . We all intuitively know what likeability means. We have friends who are easygoing, good listeners and there when we need them. But what does it mean for a brand to be likeable online? http://mashable.com/2011/05/10/facebook-marketing-strategies/

10 Proven Strategies for Greater Likeability on Facebook

How to Build the Perfect Facebook Fan Page, 2011 Edition » Techipedia | Tamar Weinberg

http://www.techipedia.com/2011/build-facebook-page/ This is a guest post by Tim Ware, owner of HyperArts . You can follow Tim on Twitter or on Facebook . With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page.

How To Create the Perfect Facebook Fan Page » Techipedia | Tamar Weinberg

http://www.techipedia.com/2009/create-facebook-page/ This article is updated. If you are reading this in 2011, please see the new how to build a perfect Facebook page article . This is a guest post by Jesse Stay , founder and CEO of SocialToo.com and all around great Facebook Fan Page coder. He’s volunteered to give away a copy of his recent book, FBML Essentials , to two readers.

Facebook Promotions: What You Need to Know | Social Media Examiner

http://www.socialmediaexaminer.com/facebook-promotions-what-you-need-to-know/ Are you thinking of running a contest or promotion on Facebook? Have the rules imposed by Facebook confused you? Running a contest on Facebook is a powerful way to generate buzz, increase engagement, boost your fan count and build your email list. But Facebook has rigorous rules governing what campaigns you can and cannot administer and promote on their platform.