The Anatomy of a Perfect Landing Page. Placement and Content 7. Keep It Above the Fold The space a visitor sees without having to scroll is where the most important parts of the webpage should be. Place the call-to-action button above the fold and in a location where the viewer's eye will scan to. 8.
Optimize a landing page for conversion over time. 9. Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product. Bellroy uses great imagery and videos on many of their pages. 10. Links connecting the user to a bunch of other sites or pages will distract them and have a negative impact on conversions. This landing page is designed well, but look at all those header links getting in the way of the message! 13 Hot Facebook Marketing Tips From the Top Pros. Facebook continues to be the most powerful social network on the planet with over 750 million active users. Businesses simply cannot ignore Facebook as part of their online marketing strategy.
We spoke with top marketing book authors and Facebook brand managers. Take your Facebook marketing to a new level with these hot Facebook marketing tips direct from the top pros in Facebook marketing. #1: Give people a reason to become fans Richard Krueger “A Reveal tab offers first-time visitors a clear call to action. By encouraging the visitor to first “Like” your fan page in order to receive a free trial, coupon or even specialized information, you can significantly increase fan conversion rates, while giving real value in becoming a fan,” says Richard Krueger, co-author of Facebook Marketing for Dummies. TruTV's Operation Repo fan page challenged fans to get their friends to become fans for access to a never-seen-before episode. #2: Stay on topic Daniel Sundin Sundin gave the following tips: Mari Smith. Top Tips to Increase Engagement on Your Facebook Page | Blog.Link2city.com.
Two new reports recently released have shared an insight into how businesses can make their Facebook page more successful by making their fans more engaged in the content shared. The first report is from Buddy Media who collected data from 200 of its clients’ pages. It found that time is an important factor in determining the success of a Facebook post. Here are the main outcomes from the report: Facebook engagement has three peaks: early morning (7 a.m. Thursday and Friday have 18% more engagement than other days of the week, suggesting that Facebook is a procrastination tool when people are itching to get out of the office Posts with 80 characters or less — the length of a short tweet — garnered 27% more engagement than posts that were more than 80 characters 15% more engagement with a question at the end of a post than if the question is buried in the middle Here are Buddy Media’s suggested posting days for each industry: Auto brands see the most engagement on Sundays.
Keep it short. 6 Daily Habits for Facebook Marketing Success. Do you feel overwhelmed by Facebook? Wouldn’t it be nice to know specific daily actions you can take to get real results on your Facebook page? You’ve come to the right place. Facebook marketing, when done right, is an extremely powerful tool. It can increase your leads, attract highly targeted prospects and position you as a sought-after industry leader. To reap these business-building benefits, the key is to develop daily habits. The following list of six daily habits will keep you focused on what really matters when it comes to Facebook marketing: real fan engagement. Refer back to these habits often to keep yourself on track as you work to create a vibrant community of raving fans who’ll happily spread the word about you and your products and services. #1: Become addicted to solving problems When you regularly solve problems and answer questions for your fans, you not only foster trust, but you also set yourself up as the go-to expert in your niche.
But she doesn’t stop there. Jeffbullas. Bloggers are starting to wake up to the fact that a Facebook page is now a necessity for marketing their brand and spreading their ideas to a global audience. Facebook is often seen as a the marketing channel that in the majority is mainly used by B2C brands which focus on consumers. It is only recently that bloggers have started to embrace Facebook as a legitimate marketing platform for engaging and selling their services and products and communicate with their fans and followers.
Bloggers in the past were very much email marketing centric in their approach to aggregate and build their subscriber database. Over the last 2 years bloggers realized that Twitter was also a very effective and highly leveraged social media marketing platform to link back to their blog and engage with a highly targeted audience. The Facebook Page as an Extension of Your Blog A Facebook page is where you can upload most of your content that is already on your blog such as: 1. 2. What does Success Look Like? 1. 2. The 7 Biggest Fan Page Marketing Mistakes. 10 Proven Strategies for Greater Likeability on Facebook. Dave Kerpen is the CEO of Likeable, a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena.
He is author of Likeable Social Media. We all intuitively know what likeability means. We have friends who are easygoing, good listeners and there when we need them. But what does it mean for a brand to be likeable online? Now more than ever, when a "Like" is arguably more important than a "link," brands must demonstrate core values of responsiveness, transparency and likeability across Facebook and other social networks.
Listen to your customers and prospects. 1. The number one benefit of a brand’s involvement in social media is the ability to listen to conversation about its brand, competitors and target audience’s wants and needs. For a good case study on how listening in social media has impacted millions of dollars worth of sales, check out IBM’s Listening for Leads program. 2. 3. 4. 5. 6. 7. 8. 9. 10. How to Build the Perfect Facebook Fan Page, 2011 Edition. This article is updated! Please refer to the latest How to Build the Perfect Facebook Fan Page article here..This is a guest post by Tim Ware, owner of HyperArts. You can follow Tim on Twitter or on Facebook. With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page.
Much More Screen Real Estate! In the old Page layout there was really only the Profile Picture and custom tabs where design could be applied. The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities In this article, I will briefly discuss each of the Page areas, as labeled above, where I think Page owners should focus their attention, with an eye to an integrated look and feel, clean and uncluttered. The Page areas are: The Profile Picture Examples: Abstract:
How To Create the Perfect Facebook Fan Page. This article is updated. If you are reading this in 2011, please see the new how to build a perfect Facebook page article. This is a guest post by Jesse Stay, founder and CEO of SocialToo.com and all around great Facebook Fan Page coder. He’s volunteered to give away a copy of his recent book, FBML Essentials, to two readers. Scroll down to the end of the post for details on how to win. Marketers love Facebook. The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P”, not to be confused with your personal Profile).
Maximize Your Avatar Visibility Profile pictures on Facebook can have a maximum size of 200×600 pixels. Install the Static FBML App and Add a Custom Tab Do a search for “static FBML” on Facebook (or just click here), and click “Add to my Page” in the upper-left. Now what you want to do is create your tab. Add Content to Your Custom Tab To add content, click on “Edit Page” again on the left below your Page image. <h1>Welcome! Facebook Promotions: What You Need to Know.
Are you thinking of running a contest or promotion on Facebook? Have the rules imposed by Facebook confused you? Look no further. This article will provide an in-depth look at Facebook’s promotional rules. The Tricky Rules Running a contest on Facebook is a powerful way to generate buzz, increase engagement, boost your fan count and build your email list. For several years, the contest rules were fairly loose and Facebook users and page admins could pretty much administer whatever campaigns they wished within the confines of Facebook’s general terms (now called Statement of Rights and Responsibilities).
However, in 2009, Facebook severely tightened up their promotion guidelines, causing a great deal of confusion even two years later. Bottom line, Facebook doesn’t want any explicit involvement in ANY of your contests. Every day, vast numbers of page admins—from small businesses to major brands—administer promotions that violate Facebook’s rules. What does Facebook mean by a “promotion”?