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{*style:<b>Report Snapshot (full report embedded below) </b>*}Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries. Our heuristic evaluation revealed that brands fell short – nearly half of the brands we reviewed (14 out of 30) did not fully leveraged social features to activate word of mouth, the hallmark behavior of social networks. Within this immature landscape, a few brands were on the right track to successfully harnessing Facebook page marketing.
Altimeter Report: The 8 Success Criteria For Facebook Page Marketing
In 2010 The Base One Agency of London sponsored some of the most important research I’ve seen in our field. And they have followed it up with another great report for 2011! Their Buyersphere Report provided statistically-valid data connecting inbound marketing activities with buyer behavior. In a social media world filled with questionable research and lightweight infographics, this is research we can really use. I’m proud to be able to provide an advance summary of this report to the {grow} community. Here is the report summary of data from more than 1,000 European B2B purchasing agents.
Connecting Social Media Marketing with Buyer Behavior
Social media is impacting how we do business online in new and exciting ways. Customers are sharing more and more data about what they’re doing online and the things they like. Getting people to share your products on social networks is a great way to bring in traffic and find new customers. But ecommerce sites are stuck in a hard place because the number one goal of an ecommerce site isn’t sharing, it’s selling .
10 Essential Social Media Tips for Ecommerce Sites - Online Marketing Blog
5 Ecommerce Social Media Marketing Tips - Online Marketing Blog
If you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing sites. Just consider the statistics from social media monitoring site Pingdom : Males and females almost equally use social sites (47% vs. 53%) 61% of Facebook users are middle aged or older, with the average age being 37 18- to 24-year-olds don’t dominate any particular social networking site; they’re spread out all overConfession: I’m a budget conscious consumer. In fact, some might label me as the proverbial penny pincher. As a customer, I choose where I shop very carefully, usually based on whoever has the best available deal. But there are some exceptions to this money saving rule! Businesses that provide exceptional customer service and connect with me in meaningful ways are somehow able to convince me to shop with them, even if another store has a better deal. And I’m not alone in this reaction.
Grow Your Business: Social Media Tips and Tools | oDesk.com
The Business Guide to Facebook Part 2: From E-Commerce to F-Commerce
Facebook Founder and Chief Executive Office Mark Zuckerberg describes Facebook as a social utility that helps people communicate more efficiently with their friends, families and coworkers. Indeed, Facebook is so much more than a social network. As a social utility, it changes the dynamics of relationships , how we communicate with one another, and how we discover, share and learn. Facebook and Social Media re redesigning the information super highway, forever altering how information travels and how people connect.With more and more brands now looking to align their social media activities with their overall PR and marketing campaigns, it’s no surprise that many of them are utilising the opportunities presented via Facebook , Twitter and Foursquare to increase consumer engagement and brand awareness. Of course, it is often the brands that do something innovative, fresh and interactive with their fans through social media that stand-out amongst all the Likes and Tweets . Additionally, those brands that are able to effectively integrate rewards for fan engagement and present their fans with ‘something different’ will ultimately see the most success from their social media campaigns. In light of this, below are three examples of how brands are utilising social media to give something back to their fans and followers.
Three Ways Brands Can Reward Fan Engagement Through Social Media