Designing Landing Pages That Work. By Karol K Having knowledge on how to create an effective landing page can increase the number of site visitors that take the desired action of the web page.
Lets discuss factors and considerations that can lead to a better landing page design. What is a Landing Page? Before we begin our discussion, it’s worth quickly defining what a landing page is. From a web development/technical standpoint: A landing page consists of the same basic elements as any other web page (HTML, CSS, content copy, images, videos, etc.)From a business standpoint: It’s a web page that asks users to perform a specific task such as purchasing something or subscribing to an email mailing list.From a user standpoint: It’s a page they see after clicking on a hyperlink on another site (Google searches, a URL contained in a tweet, banner ad, etc). Three popular reasons for creating a landing page are: Guidelines to an Effective Landing Page Design Call to Action Tips: Be clear.
Headline Keep your headline short and direct. 101 Landing Page Optimization Tips. An Opinionated Guide to Conversion Do you have abandonment issues because your landing page bounce rate is through the roof?
Wasting precious time and money on ineffective PPC campaigns? Tired of your boss complaining about how the industry average conversion rate is double what “you” achieved last month? Donʼt know how to fix the problem? Never fear. The tips are broken up into 14 chapters: You can also download the original 101 Tips as a PDF. Chapter 1: The Fundamentals Sticking to the fundamentals can take you from having a terrible landing page to having one that people find hard to poke holes in.
Send people to a relevant and targeted pageYour homepage is a mish-mash of goal oriented communication – and usually for good reason. Chapter 2: Trust & Security With the proliferation of spam, pyramid and get-rich-quick schemes found in online marketing, becoming a leader with regard to trust can give your pages an instant leg up.
Chapter 3: Landing Page SEO. Web Sites - Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 1) Conversion optimization has become a big deal in the analytics- and measurement-crazed world of online marketing.
At its heart is the singular concept of conversion. Whether or not you know how to optimize the customer-meets-business interaction, the simple truth is that conversion is the most fundamental element of online business success. To click or not to click. That is the question. Conversion's purpose is to provide the maximum return on your marketing spend—a concept rooted in common sense, yet shrouded in the mysteries of behavioral psychology. Conversion is the mechanism and process of pouring targeted consumers into, through, and out the other side of the marketing funnel. That is the essence of "Clicking Me Softly": Convince, don't coerce.
And remember: Sustainable marketing success is achievable only when you help people get what they want. Conversion Fundamentals Each day contains a concept coupled with a short task designed to turn you into a conversion expert. An Example.