The Art of Conversion: A 200 Word Typographic Essay. The marketer’s code of ethics. Marketing can save the world. Or it can sit there like a turd you throw on businesses, hoping it’s fertilizer. I think it’s up to us which way our industry goes. So, I started work on this code of ethics: The code of ethics What I do affects businesses. It affects the jobs, lives and lifestyles of people in those businesses. I will always respect that.What I do can change public perception of ideas, products and people.
Sign here. 30 Indispensable Writing Tips From Famous Authors. What’s your purpose? (No. Really. Think about it.) There is no escaping reason; no denying purpose. Because as we both know, without purpose, we would not exist.- Agent Smith, The Matrix I haven’t been writing much lately. That’s because I’ve been writing. See, I feel a little guilty about not posting often enough on my blog. But the truth is that while it may look like I’ve been ignoring my blogging responsibilities (whatever that means), the truth is that I haven’t been writing here because I’ve been writing — writing more than ever — elsewhere.
And soon, I’m going to deliver said Big Kahuna, here, for free. I’ve been told that my posts awaken people’s desires to “do epic shit,” and if that’s true, then tighten your seat belt, because it’s about to get epicer. But before we talk about that, let’s talk about you. Let’s talk about why you’re here at all. You must have a purpose I swear that all of life’s answers are in the film The Matrix. So stop right now and ask yourself why you do what you do each day.
Now, step back. Hmm. I’m serious. The Death of SEO (Part 2): Generating Real Content. 5 Steps To Success For Struggling Rappers. The 6 People You Need in Your Corner. How to Pitch Anything in 15 Seconds [video] Few technologies are as complicated to explain as 4G LTE.
Last year I worked with a group of leaders for the division of a global, publicly traded company who were responsible for pitching the technology to potential customers. Since the group was struggling to explain the technology simply, I introduced them to a tool that I’ve used very successfully with other brands—a message map. The leaders in this particular division were responsible for pitching the technology to public safety agencies. Their audience knew a lot about police work, but had little knowledge about wireless broadband.
Imagine if the head of a public service agency heard something like this: 4G LTE is a standard for the wireless communication of high-speed data based on the GSM/EDGE and UMTS/HSPA network technologies, increasing the capacity and speed of new modulation techniques. Not one person would have acted on the pitch because they wouldn’t be able to understand a word of it! Build a message map in 3-steps. Manifesto – The Case for an American Diaspora. Welcome to Career Hack. Our mission is much deeper than simply providing creative international recruitment strategies. We strongly believe that an entire generation of Americans needs to go and explore opportunities abroad, for both themselves and their nation. This is our manifesto. The Case for an American Diaspora America is an idea. The idea of America is a frontier.
And Americans are pioneers. What we now know as America was built upon this principle: “Keep, ancient lands, your storied pomp!” At some point, your ancestors immigrated to America. It may have been religious persecution. They looked across an ocean and saw a frontier. “It’s increasingly clear that I am not entitled to anything in my home country.
You were bred and born of this stock. In a frontier, everything is being built from scratch. It’s because of this that America is the home of Silicon Valley, the indisputable center of technological innovation in the world. “We’ll try and we will probably fail. This is our crisis. (1) What are the must-have tools for SEO professionals. The Best Google Features You're Probably Not Using. Math News, Videos, Reviews and Gossip - Lifehacker. Take this simple marketing quiz. Not so simple, actually, and about more than just classical marketing: There are a hundred people in a room, perhaps a trade show or a small theatre. What's your choice: Sit in the back, watch, listen and learn.Cajole your way onstage so you can make a slick presentation that gets everyone on their feet, buzzing and excited, eager to do business with you or hire you.Set up a booth in the lobby that energizes and engages 12 of the people enough that they tell their friends, while it disturbs or mystifies two of the others and is ignored by the rest.Provide a service (like cookies and juice in a box at the exit) that many of the people there are appreciative of but few remember or talk about.
Most people say they choose #2. Apple and Nike and Starbucks are trotted out again and again as marketing gold standards, because they are beloved by many and ignored or distrusted by few. The mass market is no longer. How To Get 100,000 Facebook Likes For Your Blog Fan Page. Editor’s note: James Altucher is an investor, programmer, author, and entrepreneur. He is Managing Director of Formula Capital and has written ten books. His latest books are I Was Blind But Now I See and 40 Alternatives to College. You can follow him on Twitter @jaltucher. I wanted to have 100,000 Facebook fans for my blog. We have entered the “Choose Yourself” era. [See also: "Self-publishing your own book is the new business card"] Now, if you want to spread the truths of your brand, of your ideas, of your products, of your message, you have to create your own platform, you have to spread it across all media, and then you have to manage each medium differently.
For each medium, you have to ask: why this medium? BUT, on Facebook, as opposed to any other medium (other than twitter) you pay ONCE and then forever after you can market to that Fan for free. So here’s what I did. It basically took about 30 days to get 100,000 fans. Using this approach got me to the first 50,000 Fans. Bad career advice: Do what you love. One of the worst pieces of career advice that I bet each of you has not only gotten but given is to “do what you love.” Forget that. It’s absurd. I have been writing since before I even knew how to write – when I was a preschooler I dictated my writing to my dad.
And you might not be in preschool, but if you are in touch with who you are, you are doing what you love, no matter what, because you love it. So it’s preposterous that we need to get paid to do what we love because we do that stuff anyway. So you will say, “But look. I am a writer, but I love sex more than I love writing. So how could you possibly pick one thing you love to do? The world reveals to you all that you love by what you spend time on. Often, the thing we should do for our career is something we would only do if we were getting a reward. The pressure we feel to find a perfect career is insane. Here’s some practical advice: Do not what you love; do what you are. Relationships make your life great, not jobs. E-Commerce Is Head Over Heels for Pinterest, and for Good Reason - Tricia Duryee - Commerce.
No one knows for sure what social commerce will be in the future, but it’s starting to look a lot like Pinterest. Based on a report shared exclusively with AllThingsD, Pinterest is on pace to become the most significant driver of social traffic to e-commerce sites by the end of the year — besting more mature networks like Facebook or Twitter.
“If you aren’t doing it, you are falling behind, and you need to do it as quickly as possible,” said Kurt Heinemann, the chief marketing officer for Monetate, referring to Pinterest. ”It is absolutely justified.” The report was compiled by Monetate, which helps its clients — including Best Buy, Urban Outfitters, Aeropostale, The Sports Authority, OfficeMax and others — maximize their marketing strategies. While the report comes from a single source, Monetate can get a good sense of overall trends because of its large client base. Heinemann said all of the attention and hype around the company is entirely justified, especially for retailers. Meetings Are A Skill You Can Master, And Steve Jobs Taught Me How.
This is our second excerpt from Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall, a close collaborator with Jobs for over a decade. To read the first, on how the iMac was almost called the MacMan, go here. Apple encourages big thinking but small everything else. That is, if you feel the urge to speak or act in a manner reminiscent of anything you learned in a big company, it’s best that you do that in the privacy of your own home. Meeting size is a good example. Once Chiat/Day was installed as Apple’s agency of record and we’d settled into our work, we would meet with Steve Jobs every other Monday. Typically there would be no formal agenda. One particular day, there appeared in our midst a woman from Apple with whom I was unfamiliar. Lorrie was a bit stunned to be called out like that, but she calmly explained that she’d been asked to attend because she was involved with some of the marketing projects we’d be discussing. 1.
I’m exaggerating, of course. The Secret To Marketing Success On Facebook? Advertise Like Your Grandfather. A new study by Facebook brings some big news that, curiously, at first blush might not seem like much news at all. It's this: If you want to create successful ads for the social network, just do the same thing you would do if you were advertising on TV. Or in magazines. Or on the radio. But here's the thing: Until now, Sean Bruich, head of measurement at Facebook, tells Fast Company, marketers have been unsure about how, exactly, to advertise on the social network. And as a result, some advertisers have thrown out the book on how to create a great campaigns in the hopes of unearthing some new formula that works uniquely well on the new medium.
"Marketers were asking us, 'Are the fundamentals of advertising on Facebook the same as the fundamentals elsewhere? '" Bruich is presenting the results of the study in a paper called "What Traditional Principles Matter When Designing Social" at the Advertising Research Foundation's Audience Measurement 7.0 conference today. Why Top Talent Leaves: Top 10 Reasons Boiled Down to 1. FairSearch.org Europe | GOOD TO KNOW. Life Hacks. Workaholic? Maybe You're Really a Successaholic.
The latest science on how habits are formed, and broken, according to New York Times staff writer and author of The Power of Habit, Charles Duhigg, involves routines and rewards. Take Duhigg's waistline-expanding afternoon cookie compulsion for example. In order to stop his daily habit of dropping in to the cafeteria for an unhealthy snack, Duhigg's research into the science of habits led him to try replacing his destructive munching with another routine that offered the same reward—in his case not calories, but a friendly chat with other colleagues in the cafeteria.
By swapping his cookie for a bit of office gossip, he satisfied his need for an afternoon break without packing on extra pounds. That's great info for dieters, but what does it have to offer workaholic entrepreneurs who find themselves chained to their smartphones all day and night (and, let's be honest, even all vacation long)?
Could your business band together to try something similar? Advice to a Young Man Hoping to Go Somewhere (Or Get Something From Someone Successful) When I dropped out of school at 19 to start my first job in Hollywood, I didn’t know anything and I had no idea where I’d end up. Thankfully, I was attached to some smart and forgiving people who let me learn under them. I suppose I also had good instincts. Within a few short years, I’d become a bestselling author, the director of marketing for a publicly traded company and got to work on a ton of cool projects. I’ve hired my fair share of people now (fired them too) and having been through the ringer of young-person-just-starting-out-in-a-new-field close to a half dozen times, I figure I know it well enough to talk about it.
It goes like this: You’re scared but overconfident, clueless but eager to learn, just glad to be given a shot and you don’t want to screw it up. They are: -Calm down. -Assess the terrain. -Always say less than necessary. -The point isn’t just to prove that you’re capable, but also that you’re sane. -Stay on the radar. -Forget credit. -Save your money. -Relax.