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The Frye Company was founded in 1863 by John A.
Built around a love for surf, Reef sandals began with the idea of creating quality products that fit right in with the casual attitude and lifestyle of the beach. Reef sandals all began twenty years ago with Fernando and Satiago Aguerre, two brothers from Argentina, who were passionate about surfing as well as the idea of creating a surf brand that would represent surfers around the world. So, with a lot of creative ideas and hard work, Reef sandals was founded and soon became the #1 sandal brand. Now, two decades later, Reef sandals continues to dominate the sandal and surf industry with top quality products for men, women, and children. These surf inspired Reef sandals have been worn by millions of surfers and individuals across the globe, but also have been represented and inspired by elite wave riders like Bobby Martinez, Sofia Mulanovich, Rob Machado and Mick Fanning.