adityarao310
Aditya Rao
Chief troublemaker at Superchooha, a Social Communications Firm
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Twitter for business
Amid the endless pronouncements about social media -- often shortened to "social" these days by consultants trying to sound like they know what they are talking about -- is the reality that social media is not a solution, or a sure bet. Social media requires a way of thinking that includes willingness to listen to customers, make changes based on feedback and trust employees to talk to customers. The culture of fear (of job loss, of losing message control, of change) is ingrained in corporate cultures. Top management has to want to change. One of the complaints about social media is that it can't be measured.
