Future Planning
The results of the American Student Survey reveal how students perceive organizations as employers in the United States. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal an organization has over its specific target groups. The rankings below reveal how attractive an employer is among students and indicates a company’s position in relation to other ideal employers in the recruitment market. The rankings enable employers to track and set targets for measuring their level of employer attractiveness. Number of participants in 2011: 61,726 respondents Number of individual employer evaluations : 206,462
Student Surveys - Universum Global