The Top 15 Marketing & Social Media Trends To Watch In 2011. January 2, 2011 | 20 Comments Now that we are in the new year of planning, marketing teams everywhere are crafting and executing their plans for the next 12 months. It’s going to be a busy and competitive year, and in looking back at 2010 there were plenty of big developments that point to a 2011 year filled with innovation, new business models, possibilities for new technologies like mobile and tablets and continued growth and attention on social media. I spent the last week reading many recaps from other blogs and media properties, as well as looking back on some of the most noteworthy developments over the course of 2010. I originally planned on creating a list of the top ten trends I’ll be watching for and sharing with clients, but as I compiled this list I found myself landing on 15 big trends instead.
What do you think about this list? 2010 Poll Findings that Will Matter in 2011. By Andrew Kohut, President, Pew Research Center On issues ranging from the rising power of China to the desirability of bipartisan cooperation and the outlook for the nation’s future, Americans expressed views over the course of the past year that are likely to have consequences for the future course of U.S. policy and governance. Doing Better: Blacks’ assessments about the state of black progress in America have improved more dramatically than at any time in the last quarter century. (January 2010) We’re Beholden: Most Americans identify China as the foreign country holding the most U.S. government debt and most know that the United States imports two-thirds of the oil it consumes.
(January 2010) Nothing in It for Me: In assessing the personal impact of health care legislation, relatively few say they expect their insurance coverage to improve should the measure become law. A Bank Boon: Government economic policies are seen as favoring banks and big business, not middle class or poor. The Decline of Marriage and Rise of New Families. The transformative trends of the past 50 years that have led to a sharp decline in marriage and a rise of new family forms have been shaped by attitudes and behaviors that differ by class, age and race, according to a new Pew Research Center nationwide survey, done in association with TIME, complemented by an analysis of demographic and economic data from the U.S.
Census Bureau. A new “marriage gap” in the United States is increasingly aligned with a growing income gap. Marriage, while declining among all groups, remains the norm for adults with a college education and good income but is now markedly less prevalent among those on the lower rungs of the socio-economic ladder. The survey finds that those in this less-advantaged group are as likely as others to want to marry, but they place a higher premium on economic security as a condition for marriage. This is a bar that many may not meet. The survey also finds striking differences by generation. The Class-Based Decline in Marriage. Understanding The Spend Shift Page 3 of 3 - Forbes.com.