Would Your Employees Promote Your Company? - Advertising Age - DigitalNext. Community Strategist Role. The online community manager position has become mainstream. Many have referenced my outline for the Responsibilities and Goals for a Community Manager. I have been evolving that definition since 2007 and it remains my most read post. But the concept of having one person doing all things social is limiting. Companies are taking community to a new level by empowering staff. Definition of Community Many consider community in a very limited way. Internal Community – All corporate stakeholders including staff, management, executives, board members and shareholders.External Community – Brand owned properties; Corporate presences on social networks (Twitter, Facebook, LinkedIn); Social channels (blogs, Wikipedia entries, forums, Nings, Google & Yahoo groups, YouTube, Flickr); Mainstream media that allow comments; Ratings and review sites (Amazon, TripAdvisor, etc) Anyone searching for information The last one is key.
Meeting Business Objectives The community strategy role will work towards: Trend: How Social Media Boutiques are Winning Deals Over Traditional Digital Agencies. Research Findings: While traditional agencies clinch up to $162,000 per client from beginner, experimental and formalized companies, yet when corporations become advanced, boutiques earn an average of $238,000 per brand. Expect traditional agencies to glean new skills or start M&A, and expect boutiques who have vision to stand the test of time. Social Media Boutiques are Emerging to Threaten Traditional Agencies It’s been a long time coming since we’ve seen major disruptive in the agency space. 10-15 years ago we saw the rise of internet agencies, digital agencies, and web marketing boutiques, and then a fast consolidation during the downturn.
Now, we’re seeing the rise of social media boutiques, and we have telling data that shows they are threatening the budgets of traditional digital agencies in a particular type of client. This is a massively growing space, at Altimeter we were tracking the many agencies on a wiki, but stopped updating it due to overflow of submissions. Interactions, Engagement & Ecosystems. A “media” model composed of paid, owned and earned efforts is nothing new—however it’s useful to think about this landscape in tandem with the different ways we interact and engage which are enabled through technology. There are essentially three forms of digital engagement which can often overlap (engagement in a single initiative can include all three types) but each form can tend to dominate the experience.
It’s important to remember that the type of engagement is contextual to what a participant wants to accomplish. Types of engagement: Interactive This type of engagement is, as its name suggests highly interactive by nature, though what’s worth noting is that there is no social component to it. Social Social engagement requires the interactions between live human beings (not machines) and/or groups with each other. Mobile Mobile engagement happens exclusively on mobile device as opposed non-mobile device such as a desktop computer. Where engagement happens: Paid Owned Earned. Social Media Marketing Best Practices - IMS Minneapolis. Brad Smith Best Buy Social Media advice is cheap and for the most part, you get what you pay for. Best practices social media marketing based on experience, well, that’s another thing entirely.
The Social Media Best Practices session at IMS Minneapolis earlier this week gave attendees access to first hand insights from the likes of: Brad Smith from Best Buy, Adam Singer from TopRank Online Marketing, Paul Isakson from Thinkers & Makers (formerly of Space150) and Bryan Person, founder of Social Media Breakfast. Brad Smith, Director, Interactive Marketing & Emerging Media from Best Buy opened things up talking about a “new marketing reality”.
Each company’s journey in social media is different. Tenents that support Best Buy Social Media Marketing: DeliverBlow you awayNever leave you hangingMake a differenceMake sure you know all we know Brad makes the distinction of social media tools and the behaviors we seek to engage and influence. Best Buy’s Social Media Marketing Mission: 21 Tips for Using Twitter and Facebook for Business. InShare58 Following is an abbreviated excerpt from Engage, a new book that helps businesses build, cultivate, and measure success in social media. Last year, Forbes magazine assembled a visual list for its Top 21 Twitter Tips to showcase business examples on how to use Twitter for marketing, service, sales, and ideation. The original compilation served as inspiration for a new list, one that helps businesses of all shapes, sizes, and focus embrace not only Twitter, but all social networks of relevance.
While many of the examples and quotes remain the same, the list is modified based on my observations and personal experiences. Number 1. People are making decisions on what to read, view, purchase, visit, and sample based on the information that filters through their attention dash- boards. For example, California Tortilla (@caltort), a chain of 39 casual Mexican restaurants based in Rockville, MD, sends coupon passwords via Twitter, which customers must say at checkout to redeem the offer. Slides: Social Business Forecast: 2011 The Year of Integration (LeWeb Keynote) ? Web Strategy by Jeremiah Owyang | Social Media, Web Marketing. Research reveals corporations to focus on integration, staffing, advertising, and measurement in 2011. I’m sharing these slides as I take the stage for one of the few business focused tracks at the largest European internet conference, LeWeb (pic). The following slides are based on the survey data collected in our latest research report on the Career Path of the Social Strategist which has been downloaded at least 3000 times and viewed over 21,000 times and been discussed on Marketing Profs, RWW, Mashable, Fast Company, and many other blogs.
In the deck you’ll recognize some of the data in 2010, but we’ve also segmented it by business maturity. In the predictions section in 2011, we’ll find data on where companies are going to focus, as well as spending changes based on maturity of corporations –notice how advanced companies shift to customization and social media boutiques. Above: Here’s a video from the front row (Thanks Erno), apologies, I’m fighting a cold and a bit stuffed up. The Best TED Talks To Make Use Of Social Media. TED has been regaling us for years now with inspirational speeches about just about every important topic there is to talk about. And throughout that time, more than a few TED speakers have chosen to talk about the internet, social media and how this will shape our future. So, here we are, everyday citizens of the world with an itch to do something amazing with the internet we’ve created. Let’s see what TED can inspire us to do to with it. This list of TED speeches features quite a few of the leading thinkers in social media, some of whom have also written free ebooks on social networking.
Lalitesh Katragadda: Making Maps To Fight Disaster, Build Economies Before looking to the future, lets look at a success of the past. Ethan Zuckerman: Listening To Global Voices Ethan Zuckerman describes how, despite social media opening up information channels worldwide, humans tend to flock with people who are similar to themselves. James Surowiecki: When Social Media Became News.